The global dietary supplements market reached a value of USD 86.77 billion in 2023. It is projected to grow to USD 93.46 billion by 2024 and further expand to USD 182.52 billion by 2032, registering a robust compound annual growth rate (CAGR) of 8.73% between 2024 and 2032. Asia Pacific led the global market in 2023, accounting for 41.97% of the overall share.
Dietary supplements refer to orally ingested products that include one or more nutritional ingredients. The rising interest in supplements designed for sports performance and athletic recovery is a key contributor to market growth. Moreover, heightened consumer awareness around the need for adequate micronutrient intake and increasing expenditure on wellness and self-care are accelerating demand.
Supportive government initiatives—especially those promoting herbal and plant-based supplements—are also strengthening market development. For example, in March 2021, India’s Ministry of AYUSH launched the National AYUSH Mission (NAM), which offers subsidies ranging from 30% to 75% for the cultivation of over 140 types of medicinal and herbal plants.
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Segmentation Insights
The dietary supplements market is categorized by type, form, application, end user, and distribution channel. Vitamins dominate the type segment due to their essential role in maintaining health and preventing deficiencies. Tablets are the most preferred form, valued for their cost-effectiveness, shelf stability, and convenience in transport and storage. General health leads the application segment, reflecting rising consumer interest in preventive healthcare.
Adults represent the largest end-user group, driven by heightened health awareness and a focus on fitness and lifestyle improvements. In terms of distribution, pharmacies hold the largest share, as many consumers rely on professional guidance when selecting supplements.
Key geographic markets include North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Market Drivers and Challenges
The growing emphasis on preventive health, especially among aging populations and individuals managing chronic conditions, is significantly driving the demand for dietary supplements. This trend is further supported by continuous product innovation from both established companies and new market entrants, contributing to market expansion. However, the relatively high cost of supplements remains a potential barrier, particularly in price-sensitive regions.
Regional Outlook
Asia Pacific is projected to lead the dietary supplements market growth with a robust CAGR of 8.50% through 2032, driven by rising consumer focus on health and nutrition. Meanwhile, North America is also witnessing steady expansion, primarily due to the high prevalence of chronic conditions such as obesity and diabetes.
Competitive Landscape
Market players are prioritizing innovation, product diversification, and strategic expansion to strengthen their market positions. Enhanced production capabilities and targeted marketing efforts are also contributing to their growth. For instance, Nestlé S.A. is continuously expanding its product range and reinforcing its international presence in response to growing demand.
Leading Companies in the Dietary Supplements Market
- Amway Corp (U.S.)
- Abbott (U.S.)
- Nestlé S.A. (Switzerland)
- Herbalife Nutrition Ltd. (U.S.)
- Archer Daniels Midland Company (U.S.)
- Glanbia Nutritionals (U.S.)
- Otsuka Holdings Co. Ltd. (Japan)
- Arkopharma (France)
- Pfizer Inc. (U.S.)
- GlaxoSmithKline plc (U.K.)
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Recent Development
In November 2023, Abbott launched an improved version of its PediaSure nutritional supplement, incorporating the company’s exclusive Nutri-Pull system. This updated formulation contains essential nutrients such as vitamins C and D, vitamin K2, and casein phosphopeptides (CPPs), specifically developed to support children’s overall growth and nutritional health.
