Corporate Video Production Trends for 2025: What Businesses Should Know
We are experiencing those times when corporate video production is no longer just a ‘nice-to-have’ thing – it’s the heartbeat of B2B marketing. Whether you’re pitching a service, onboarding a client, or training your global team, video has become the universal language of business.
From Fortune 500s to scaling startups, brands are investing heavily in video-first communication. But here’s the catch: not all videos convert. In an online landscape crowded with content, businesses must lean into new video trends to stay ahead and connect meaningfully.
So, what’s changing in the world of corporate video production? And how should B2B brands in India and beyond prepare?
Let’s break down the top video trends for business in current times and what they mean for your brand.
- AI-Enhanced Video Personalization is Here to Stay
Remember static, one-size-fits-all brand videos? Those are history.
In 2025, hyper-personalized B2B videos powered by AI will dominate campaigns—from personalized prospecting videos in sales to dynamically tailored onboarding experiences. These videos drive engagement because they feel personal, and that’s precisely why they are.
Tip for businesses: Integrate AI tools with CRM platforms like Zoho or Salesforce to automate video personalization on a scale. The ROI is often game-changing.
