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If you're a business owner looking to sell your products on the Government e-Marketplace (GeM), there's one important step you shouldn't miss: Brand Registration on GeM.
Now, don’t worry—it’s not as complicated as it sounds. In fact, with the right documents and a little guidance, you can have your brand live on the GeM portal and start receiving orders from government buyers faster than you think.
Let’s break it down in a way that actually makes sense.
Why Brand Registration on GeM Even Matters
So you’ve got a great product, and you're ready to sell it to government departments, PSUs, or ministries. But here’s the catch: before you can do that, your brand has to be approved on the GeM platform.
This step is all about establishing trust and quality. It shows buyers that your brand is legitimate, recognized, and reliable. It also helps GeM organize similar products under verified brand names—which ultimately boosts your credibility and visibility.
Who Needs to Register Their Brand?
If you’re selling branded products like electronics, machinery, tools, clothing, or packaged goods, then yes—you need to complete Brand Registration on GeM.
If you're offering services or generic/unbranded goods, you might be exempt from this step. But if you’re not sure where you fall, it’s always better to check—or just ask us at Bidz Professional, and we’ll help you figure it out.
Brand Registration on GeM Required Documents
Alright, let's talk paperwork—but keep it simple. Here’s what you need for Brand registration on GeM Portal:
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Trademark Certificate – Preferably registered (not just applied for).
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Authorization Letter – If you’re not the brand owner (i.e., you're a reseller or dealer).
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Product Images – Clean, clear, and professional-looking.
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Technical Specs Sheet – For categories where detailed info is needed.
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MSME or DPIIT Certificate (optional but helpful for faster approvals).
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Company PAN & GSTIN – Because compliance is key.
That’s it. If your documents are in order, the registration process is mostly smooth sailing.
How Long Does It Take?
Generally, the GeM team reviews brand applications in 7–15 working days. However, this can vary depending on the product category and how complete your documentation is.
The good news? If you're in a hurry, Bidz Professional offers priority handling to make sure your brand goes live as soon as possible.
Common Mistakes to Avoid
Let’s save you some trouble by calling these out:
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Submitting an applied-for trademark instead of a registered one
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Uploading low-quality or unclear product images
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Skipping the technical sheet (especially for industrial or electronic items)
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Not matching the brand name on documents with what you enter on GeM
Even small slip-ups can cause delays or rejection. That’s why having a professional check your documents before you apply can make all the difference.
How Bidz Professional Can Help
At Bidz Professional, we specialize in hassle-free GeM services for business owners. Whether you’re a startup, MSME, or growing enterprise, we help you:
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Prepare all required documents
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Submit your application without errors
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Get faster brand approvals
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Start selling to government buyers with confidence
And yes, we’re just a call or message away if you ever feel stuck.
Final Thoughts: Registering Your Brand Is the First Step Toward Big Opportunities
Brand Registration on GeM isn’t just another box to tick—it’s your ticket to new revenue streams, long-term government contracts, and nationwide brand visibility.
It’s simple, it’s worth it, and if you’ve got the right support, it’s a total breeze.
Need help with Brand Registration on GeM?
Talk to our experts at Bidz Professional today. We’ll get it done right—the first time.
FAQs
Q: Is Brand Registration on GeM mandatory?
Yes, if you're selling branded products. Not always needed for services or generic items.
Q: How long does brand approval take?
Usually 7–15 days, depending on category and document clarity.
Q: Can I apply if my trademark is still under process?
You can, but approval is much faster (and more likely) with a registered trademark.
Q: Do I need a professional service to register?
Not mandatory—but if you want to avoid rejections or delays, professional help like Bidz Professional is highly recommended.


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