Resilience and Leadership: Betty’s Journey as a Trailblazer in Southeast Asia

In a male-dominated corporate world, where resilience and determination often shape success stories, Betty Gervasini has emerged as a force to be reckoned with. As a seasoned entrepreneur, founder, and partner in multiple successful ventures across Southeast Asia, Betty exemplifies excellence and perseverance. Her journey is a testament to her unwavering commitment to thrive in a competitive landscape, where the challenges of culture, business regulations, and gender dynamics often create obstacles for women. Betty’s expertise and leadership, particularly in the financial services sector, have not only allowed her to build and scale businesses but have also inspired others to follow in her footsteps.

Betty’s entrepreneurial journey spans Vietnam, Malaysia, and Singapore, where she has lived and worked for over 20 years. She founded Finex, a professional corporate services company in Vietnam, which was later acquired by the Acclime Group in 2020. The acquisition was a reflection of her ability to scale businesses in a rapidly growing market, establishing Finex as a trusted name in the region.

Not content with just one successful venture, Betty also founded HR Forte Systems, a cloud-based HR and payroll SaaS platform that serves multiple countries, including Vietnam, the Philippines, Malaysia, Cambodia, Hong Kong, Singapore, and Thailand. This expansion into cloud HR solutions marked another significant achievement, demonstrating her versatility in adapting to new trends in the digital economy. HR Forte Systems caters to the growing demand for efficient HR management systems in Southeast Asia, further positioning Betty as a leader in technological innovation and operational efficiency.

Her vast experience in corporate services has been recognized by international publications, including APAC Business Headlines, CIO Advisor, Enterprise World magazine and CIO Women which have lauded her unique services and influence in the Asia-Pacific region,

As a Certified Chartered Accountant since 1999, Betty’s career in finance and corporate services was paved with challenges, especially in a field dominated by male counterparts. In Southeast Asia, where the corporate landscape often favors men in leadership roles, Betty’s rise to the top has been nothing short of remarkable. Overcoming gender bias and societal expectations, she worked hard to establish her company and earned the respect of her peers.

Betty's determination to succeed is reflected in her advice to fellow entrepreneurs: seek professional help and support in foreign markets, especially in the early years. She emphasizes the importance of avoiding beginner mistakes and ensuring compliance with local regulations, recognizing the hefty penalties that can come from missteps. Her practical approach to navigating business environments in Southeast Asia highlights her strategic thinking and expertise, attributes that have helped her thrive in challenging markets like Vietnam and Malaysia.

In 2020, when Acclime Group acquired Finex, Betty became a partner at Acclime, where she continues to play a pivotal role in the company's success. Acclime, a leading corporate services provider in Southeast Asia, serves over 7,000 clients across 13 countries. The company offers a comprehensive suite of services, including market entry consultation, tax compliance, HR and payroll outsourcing, accounting, and immigration. Betty's leadership at Acclime has been instrumental in the firm’s growth, and her expertise in corporate compliance and financial services ensures that the company maintains its high standards in a competitive market.

Betty’s journey has not gone unnoticed. In 2018, she was listed in the British Encyclopedia’s 5th Edition as one of the "Successful People in Malaysia" and was awarded the “Business Leadership” award by CXO2.0 in Dubai in December 2024.  This accolade reflects her influence and impact as a business leader in Southeast Asia. Her ability to balance multiple roles, including leading HR Forte Systems and being an active Partner at Acclime group, underscores her multifaceted expertise.

Beyond business, Betty is an advocate for empowering women in leadership roles. Her success in Southeast Asia serves as an inspiration for women in the region who aspire to break into industries traditionally dominated by men. Her achievements reflect the importance of resilience, strategic thinking, and a willingness to embrace change in a dynamic market.

Betty’s story is one of resilience, leadership, and unwavering determination. As an experienced entrepreneur, she has navigated the complex landscapes of Southeast Asia, turning challenges into opportunities. In a male-dominated sector, she has proven that with expertise, hard work, and a clear vision, women can excel and lead with distinction. Through her ventures, Betty continues to shape the business landscape in Southeast Asia, leaving a legacy of excellence for future generations of entrepreneurs.