Coffee Market - Vietnam
Market Statistics
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: 70.7 Thousand Tons
Market Size in 2033: 101.5 Thousand Tons
Market Growth Rate (CAGR) 2025-2033: 3.7%
According to IMARC Group's report titled "Vietnam Coffee Market Report and Forecast 2025-2033," the market reached 70.7 Thousand Tons in 2024. Looking forward, IMARC Group expects the market to reach 101.5 Thousand Tons by 2033, exhibiting a growth rate (CAGR) of 3.7% during 2025-2033.
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Vietnam Coffee Market Trends and Drivers:
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Vietnam coffee market is growing spectacularly, powered by the confluence of economic, cultural, and technological influences increasingly dictating its path.
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Local demand, driven by an expanding middle class and changing café culture, is driving demand for high-quality coffee products.
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The younger generation's love of specialty coffee, innovative brewing methods, and new coffee shop culture is compelling the local brands to differentiate.
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Growth in instant and ready-to-drink coffee is fueling urban and rural markets' sales, aided by hectic lifestyles and convenience demands.
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Vietnam's status as a world coffee exporter is consolidating its position in the global market as global demand for Robusta and Arabica varieties continues to grow in key foreign markets.
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The tide for organic and ecologically produced coffee is growing, spurred by consumer concern about ethical origin and environmental factors.
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Coffee production and packaging innovation is ensuring quality and longer shelf life, which is boosting Vietnamese coffee brand competitiveness.
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Government support for the production and exportation of coffee, supply chain improvement, and farm education is improving the industry.
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Online marketing and e-commerce are revolutionizing coffee supply channels, and consumers can easily access specialty and premium coffee products.
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Cooperative efforts by indigenous farmers with global coffee chains are improving the supply chain efficiency as well as optimal price policies.
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Climatic conditions and unstable coffee prices are destabilizing it but are being neutralized by the industry through technology and crop resistance.
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Growth in functional and flavored coffee drinks through the addition of such ingredients as vitamins, collagen, and ginseng is bringing on board healthy consumers.
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Growing investment by local and foreign players in coffee chains and new ventures is increasing competition and fueling long-term innovation in the industry.
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Vietnam is positioning itself as a dynamic center for coffee consumption and production.
Vietnam Coffee Industry Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest Vietnam coffee market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Product Type Insights:
- Whole Bean
- Ground Coffee
- Instant Coffee
Distribution Channel Insights:
- On-Trade
- Off-Trade
- Supermarket and Hypermarket
- Specialty Stores
- Online Retail
- Others
Regional Insights:
- Northern Vietnam
- Central Vietnam
- Southern Vietnam
Request for customization: https://www.imarcgroup.com/request?type=report&id=14852&flag=C
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us:
IMARC Group
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Email: sales@imarcgroup.com
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