Why Does Your Business Need Both Localization and Subtitling Services?

Business Need Both Localization and Subtitling Services

The current interconnected world presents innumerable opportunities for businesses. Channels like social media and video streaming sites have become gateways to gain new customers. Here is where localization and subtitling services are becoming critical for business growth. 

The Importance of Localization Services

Localization refers to adapting content to a region’s ethos, making it culturally accurate. Such content resonates with the local audience, generating trust in the business. Research suggests that most consumers prefer purchasing products that provide information in their native language.

With localization services, language agencies not only provide translation but also 

1. Adapt the graphics and imagery to the local culture. 
2. Modify content to the preferences of the target market. 
3. Change the design and layout of documents or websites to represent local culture accurately. 
4. Use symbols, units, currencies and other formats as per local culture. 
5. Represent local laws and regulations accurately in the content. 

You'll need to produce localized content in your target market or country.

The advantages of localization services are: 

1. It increases the market reach of your business. You can quickly establish your business in a new market. 
2. The comfort and satisfaction of communication in the native language instills confidence among the audience and leads to improved brand image. 
3. As discussed above, the information provided in the native language leads to making better purchase decisions and improved conversion rates for businesses. 

The Importance of Subtitling Services 

In recent years, video streaming has become an important channel for brands to showcase their products and services. Social Media is the main platform through which video content is being shared. Here subtitling services have become important for various reasons.

1. Videos with subtitles have higher viewer engagement. A survey conducted in the U.S. shows that 80% of the viewers are likely to finish a video if it has subtitles.
2. Watching videos sound-off has become a common trend among younger generations. For such an audience, having subtitles engages them. 
3. With both localization and subtitles, the translated subtitles can achieve more reach for the video. 

Thus, hiring good subtitling services will prove beneficial for a business. 

Way Forward 

As the trend is the world over, it is time you hire the best subtitling and localization services provider. Crystalhues is one such agency that can deliver high-quality results for you. Feel free to contact us to understand our services and hire us.