United States Craft Beer Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Growth Rate: 3.42% (2025-2033)
The United States craft beer industry continues to thrive through innovation, diverse flavors, and increasing consumer demand. According to the latest report by IMARC Group, the United States craft beer market size reached USD 30.3 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 57.7 billion by 2033, exhibiting a growth rate (CAGR) of 3.42% during 2025-2033.
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United States Craft Beer Industry Trends and Drivers:
The craft beer market in the United States has grown a lot in the last ten years. This growth comes from people wanting unique, high-quality, and local beers. Craft breweries are small, independent, and traditional. According to the Brewers Association, they now make up over 25% of the United States beer market by value. This shows their growing influence. A key trend is the rise of experimentation and innovation. Brewers are now bringing bold flavors to life. You can find hazy IPAs, sour ales, and barrel-aged stouts on the market. These changes aim to meet changing tastes. Many breweries now focus on sustainability. They use eco-friendly practices like water conservation, renewable energy, and recyclable packaging. Also, direct-to-consumer sales from taprooms and online platforms help smaller breweries succeed. They can thrive even with tough competition from big beer companies. Breweries face challenges like rising production costs, supply chain issues, and market saturation. So, they need to diversify. They are now offering ready-to-drink cocktails and non-alcoholic beers. This helps them stay relevant and attract a wider audience.
A new trend in the United States craft beer market is focusing on community involvement and local connections. Consumers are increasingly attracted to breweries that create connections. This focus on local products has boosted nano-breweries and microbreweries. They value quality more than quantity and often become neighborhood hubs. The pandemic sped up e-commerce and subscription models. Breweries started home delivery and curated beer clubs to keep customers loyal. Health trends are shaping the industry. People want more low-calorie, low-ABV, and gluten-free options. The market is changing. Larger craft breweries are buying up smaller ones. This raises concerns about independence and authenticity. The craft beer movement keeps thriving. It balances tradition and adaptability, securing its spot in the changing beverage scene.
United States Craft Beer Industry Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest United States craft beer market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
The report has segmented the market into the following categories:
Breakup by Product Type:
- Ales
- Lagers
- Others
Breakup by Age Group:
- 21–35 Years Old
- 40–54 Years Old
- 55 Years and Above
Breakup by Distribution Channel:
- On-Trade
- Off-Trade
Regional Analysis:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined, along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current, and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, benchmarking analyses, pricing and cost research, and procurement research.
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