South Korea Hair Care Market Overview
Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Growth Rate: 3.40% (2025-2033)
South Korea hair care industry is renowned for its innovation and quality, and it sets global trends with advanced products and personalized solutions. According to the latest report by IMARC Group, the South Korea hair care market size reached USD 1.7 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.3 billion by 2033, exhibiting a growth rate (CAGR) of 3.40% during 2025-2033.
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South Korea Hair Care Industry Trends and Drivers:
The South Korea hair care market is booming. People want innovative, high-quality products. This demand comes from people who care about beauty and have a strong grooming culture. More and more, consumers want products that blend luxury with practical use. They care about natural ingredients, sustainability, and cutting-edge technology. K-beauty trends are on the rise. Shoppers now focus on scalp care and customized treatments. They rank hair health instead of looks. Brands are using eco-friendly packaging and vegan formulas. They also offer science-backed solutions like ceramides and peptides. These help to strengthen and repair hair. Digital platforms, like social media and e-commerce, have made it easier for consumers. Now, they can find and buy niche products with ease. K-pop and Korean dramas also shape global beauty standards. This trend boosts the market's growth. The industry is set to grow with a projected CAGR of over 5% in the coming years. Strong domestic demand and rising international exports drive this growth.
A key trend in the South Korea hair care market is the rise of personalized, at-home treatments. Consumers want salon-quality results without the need for salon visits. DIY hair masks, serums, and colorants are in high demand. Brands now offer solutions tailored to your hair type, texture, and problems like damage or thinning. The market is seeing a shift to gender-neutral products. Younger generations are rejecting traditional gendered marketing. They prefer inclusivity instead. Tech integration is improving the shopping experience. AI-powered hair diagnostics and augmented reality tools let customers try on products virtually. Sustainability is important. Consumers prefer brands that use zero-waste methods and cruelty-free testing. Companies are teaming up with influencers and dermatologists. They do this to gain trust and credibility as competition gets tougher. South Korea hair care market leads in innovation and sets global standards.
We explore the factors driving the growth of the market, including technological advancements, consumer behaviors, and regulatory changes, along with emerging South Korea hair care market trends.
South Korea Hair Care Industry Segmentation:
The report has segmented the market into the following categories:
Product Type Insights:
- Shampoo
- Conditioner
- Hair Gel
- Hair Colorant
- Others
Distribution Channel Insights:
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Retail Stores
- Online Retail Channels
- Others
Regional Insights:
- Seoul Capital Area
- Yeongnam (Southeastern Region)
- Honam (Southwestern Region)
- Hoseo (Central Region)
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined, along with the profiles of the key players.
- Aekyung Industrial Co., Ltd
- Amorepacific Corporation
- Henkel AG & Co. KGaA
- LG H&H Co., Ltd
- Mandam Korea Corp (Mandom Corporation)
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current, and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, benchmarking analyses, pricing and cost research, and procurement research.
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