Case Study: Deloitte Sky Signage – Branding at New Heights
Client: Deloitte
Location: EcoWorld 4D, Bellandur, Bengaluru
Project Type: High-Rise Sky Signage
Executed By: AD World Signages Pvt. Ltd.
Collaborators: JLL & Deloitte Project Teams
The Challenge
How do you place a massive, illuminated brand logo on top of a high-rise commercial building—securely, flawlessly, and without disrupting a high-security corporate environment?
That was the challenge AD World Signages was entrusted with. Deloitte, one of the world’s leading professional services firms, wanted their brand to shine atop the EcoWorld 4D building in Bengaluru’s bustling tech corridor. The task: Install massive channel letters visible from miles away, all while adhering to the strictest safety protocols.
This wasn’t just another signage job. This was a branding mission at the sky level.
Our Approach: Safety Meets Strategy
From day one, safety and planning were the foundation of our approach. AD World’s engineering and project teams joined hands with JLL and Deloitte’s in-house safety specialists to craft a meticulous project roadmap.
- Conducted joint site visits and safety audits
- Drafted and approved Standard Operating Procedures (SOPs)
- Designed custom scaffolding and access pathways
- Implemented full-scale PPE and safety awareness protocols
We weren’t just building signage. We were building trust in the air.
Execution Highlights
Precision in Every Step:
✔️ Anchor bolts were drilled into the terrace structure with millimeter accuracy
✔️ Lifelines and man-catching nets ensured 100% worker safety
✔️ Laser tools helped align baseplates and channel letters perfectly
Custom Fabrication On-Site:
- Structural steel was cut, welded, and painted with rust-resistant primer and a topcoat of silver grey—ensuring both strength and aesthetics.
- Every letter was mounted with care, wired internally for LED illumination, and tested for visibility, alignment, and weatherproofing.
Behind the Scenes: What Makes Sky Signage So Unique?
💡 Unlike regular signage, sky signage is a structural marvel. It must withstand high winds, extreme weather, and weight loads—all without compromising the building’s integrity.
⏱️ The entire execution—from planning to handover—was done in a span of just 6 weeks.
⚡ Every LED used was IP-rated to endure Bengaluru’s heavy rains and high UV exposure, ensuring visibility night and day.
The Result
The Deloitte signage now sits elegantly atop the EcoWorld 4D building—an icon in the skyline. The project was completed on time, with zero accidents, and has become a symbol of what precision planning and expert execution can achieve.
Final handover included:
- Client walkthrough and safety documentation
- Aesthetic and structural inspection reports
- 100% satisfaction from both Deloitte and JLL teams
Why It Matters
This project wasn’t just about letters on a building. It was about making a brand presence felt across the city. When people look up and see Deloitte’s name glowing in the night, it’s a reminder of trust, stability, and excellence.
And at AD World Signages, that’s exactly what we deliver.
Want to Take Your Brand to the Sky?
Whether it's a corporate tower, a tech park, or a high-traffic commercial hub—we bring your brand to life at scale. Let’s build something iconic together.
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