Master Data Management (MDM) for SAP Environments - Strategy and Solutions

Master Data Management (MDM) plays a vital role in unifying customer, product, and supply chain data across multiple systems and touchpoints. Retailers that leverage Master Data Management (MDM) gain a competitive edge by delivering personalized experiences, optimizing inventory, and improving vendor relationships. MDM ensures that product attributes, pricing, and customer records are consistent across online and in-store platforms. With Master Data Management (MDM), retail businesses can drive operational agility while reducing errors and compliance risks.