How Salesforce Commerce Cloud Transforms eCommerce?
Is your business struggling to reach customers on a global level? The world’s eCommerce market is anticipated to reach $5.8 trillion by 2029. Therefore, for eCommerce businesses, to stand out in today’s competitive and crowded market, having a digital presence is a must. Implementing Salesforce Commerce Cloud (SFCC) into your current system is the best way to accomplish this goal.
Initially known as Demandware, SFCC helps organizations drive more sales and improve customer experience across several touchpoints. It supports various business models like B2B, B2C, and D2C, and enhances their overall operations with features like multi-channel commerce, AI insights, inventory management, and more.
This blog’ll explore what Salesforce Commerce Cloud (SFCC) is and cover its main functionalities and features in detail. We’ll also cover how eCommerce businesses can benefit from SFCC by integrating it into their business model.
Salesforce Commerce Cloud (SFCC) is a multi-tenant, cloud-powered solution that helps businesses boost their digital footprints and deliver top-notch customer experience. The platform connects your company with customers across multiple platforms and devices and is designed to create and manage their digital purchasing experiences.
Furthermore, implementing Salesforce Commerce Cloud with other Salesforce products, like Sales Cloud and Marketing Cloud, is a breeze. It helps your teams handle customer relationships, sales funnel, and marketing campaigns more effectively.
Salesforce Commerce Cloud has everything businesses need to take their digital footprints to the next level. From automation and content management to sales and predictive analysis, every tool is present in SFCC to make things smoother for you. With scores of companies leveraging SFCC, it’s undeniable that the platform is one of the best eCommerce solutions worldwide.
Salesforce Commerce Cloud came into being in 2016 when Salesforce acquired Demandware. Back then, Demandware was one of the top providers of cloud-based eCommerce services. This takeover was a major turning point for Salesforce, as the company utilized Demandware technology to build a more powerful and effective platform known as Salesforce B2C Commerce.
At first, the platform was limited to B2C business models. However, in 2018, Salesforce acquired CloudCraze and underwent a drastic evolution, expanding its eCommerce features and functionalities.
Integrating Demandware and CloudCraze allowed the company to build a platform that provides more personalized customer experiences, boosts engagement, and simplifies shopping across multiple channels. These acquisitions resulted in the rebranding to Salesforce Commerce Cloud, extending its offerings to both B2C and B2B business models.
Salesforce Commerce Cloud offers various features driven by AI to automate sales and improve customer experience at every stage of the customer lifecycle. They are:
The flagship feature of SFCC is its unified commerce platform that links the complete online shopping experience over multiple channels. By integrating with SFCC, businesses can enjoy unified marketing, commerce, and service elements within the Salesforce CRM, ensuring a seamless customer journey.
This integration helps companies to utilize features like online storefronts, embedded apps, customer loyalty tools, order management, reporting & insights, payment solutions, and more.
For instance, Salesforce Commerce Cloud enables B2B commerce sites to manage big or small purchases with unique features like easy bulk purchasing, fast reordering, and intuitive web portals. These portals allow customers to access their data directly, handling order and account management more effectively. Ultimately, this leads to a cohesive digital shopping experience on several eCommerce platforms.
The AI element integrated within Salesforce Commerce Cloud, Einstein AI, helps businesses provide personalized product recommendations whenever prospects visit their website. This greatly enhances visitors’ shopping experience. This feature leverages machine learning and predictive analytics to analyze customers’ behaviour, their purchase history, and interests to offer smarter product recommendations.
All these data-driven insights result in improved conversion rates and customer experiences.
In businesses, especially eCommerce companies, flexibility is the key. SFCC’s headless commerce architecture allows businesses to keep their frontend and backend separated, meaning they can alter the user experience without touching the backend operations. With Salesforce Commerce Cloud’s powerful APIs and composable architecture, your business gains agility with more customization options and omnichannel features, while meeting the demands of headless commerce.
To further enhance customer interactions, Salesforce Commerce Cloud’s Composable Storefront enables the development of Progressive Web Apps (PWAs). When businesses use the original SFCC backend and headless frontend together, it gives them more flexibility. They can customize their digital storefronts to align with the unique demands of customers.
One of the strengths of SFCC is turning daily shopping into meaningful experiences. It allows B2B and B2C business models to offer more personalized experiences using shopping data and customer interactions, saving both money and time. Businesses can leverage SFCC’s customization strategies and create well-aligned shopping experiences that meet to customers’ preferences.
For instance, L’Oréal’s digital transformation strategy using a data-driven approach has greatly improved its D2C revenue by customizing shopping experiences based on users’ preferences and past purchase history.
With personalization, businesses can increase customer engagement and retention rate significantly, resulting in more sales and higher ROI. Integrating social media engagement tools like Communicat-O facilitates real-time communication between sales reps and customers. This also helps your teams manage orders and inventory efficiently.
SFCC is designed to seamlessly work in collaboration with other Salesforce products and third-party applications. This boosts overall operations significantly. This integration supports various business models like B2B, B2C, and D2C, which further enables your company to cover diverse customers needs.
SFCC acts as a one true source of customer and prospect information to help your business build more personalized strategies that improve engagement.
Furthermore, SFCC is highly scalable, meaning it grows as your business grows. It supports businesses with significant transactions while managing traffic spikes and maintaining system reliability. This reliability is important for businesses that are in their growth stage. And SFCC ensures that such businesses efficiently meet their customers’ growing demands without compromising on quality and performance.
Salesforce Commerce Cloud has an amazing built-in feature of order management, a centralized system that boosts customer satisfaction rates extensively. From order processing to completion, it provides your business with tools so that you can simplify and automate all order lifecycle operations. This ensures a seamless eCommerce experiences for both customers and businesses.
Another advantage of order management is that it helps minimize lost sales. With this integration, Salesforce Commerce Cloud enables your team to update inventory status in real-time. This real-time inventory and order management will help your business reduce lost sales from out-of-stock items.
One more outstanding feature of Salesforce Commerce Cloud is Storefront Reference Architecture, a robust B2C platform tailored to create premium and highly responsive storefronts. It features a large selection of customizable elements that help developers create unique digital shopping experiences for various devices and platforms.
Utilizing this powerful feature allows businesses to expand their eCommerce operations while ensuring a simplified omnichannel experience for all customers.
Undeniably, integrating Salesforce Commerce Cloud (SFCC) into your existing framework can transform your eCommerce business. By leveraging the platform’s functionalities, you can provide your customers and prospects with an exceptional shopping experience while staying ahead of your competitors and driving growth. It also simplifies various marketing and sales operations, seamlessly integrates with other platforms, and decreases time-to-market. All in all, it equips your eCommerce business to thrive.
Whether you are an eCommerce start-up, mid-sized company, or large enterprise, Salesforce Commerce Cloud is designed for you. Integrate it into your current system to get the most out of Salesforce.
Get in touch with Manras Technologies for the right resources, support, and SFCC configuration. We are a certified Salesforce consulting & implementation partner helping businesses of all sizes enhance their customer experiences and drive sales. Reach out to us today.
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