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As the owner of a business, you have two powerful tools at your disposal to show your location:
Traditional photography
Google 360 virtual tour
Traditional photography still refers to images taken with a professional or quality camera. These include internal wide angle images, close -ups of products, images of employees and lifestyle scenes.
Traditional photography professionals
1. Fast and relatively cheap
A professional photographer can capture the collection of beautiful pictures in a few hours. The editing process is usually right, making it a time cluster and budget -friendly alternative for many companies.
2. Versatile use in marketing channels
Images can be used in different types of platforms:
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Social Media (Instagram, Facebook, Pinterest)
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Print brochure or menu
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Website and blog
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Google business profile
flexibility makes them necessary for brand narrative.
3. Highlights specific features
Want to demonstrate your signature rights, a new product line or a smiling employee? Still, pictures allow you to take into account the exact features you want to see in the audience.
Resistance to traditional photography
1. Lack of interaction
Pictures are stable. They do not allow your customers to "investigate" their location - which can be limited if your environment is an important sales point (eg restaurant, gym, showroom).
2. Does not express the whole picture
Wide -angle photography helps, but it is still difficult to communicate a room environment, layout or scale through images alone.
3. Lower SEO and Google engagement
Your Google business profiles are useful on the profile, but to increase the visibility of Google Map and run clicks and engagement when it does not have the same effect as 360 .
Google 360 Virtual Tours: Digital Review
The Google 360 Virtual Tour is an emerging, panoramic experience that allows users to "go" through "online".
Google 360 Tour Professionals
1. Slacking, interactive experience
Users can click through their location, pull and move while in the person. This is the next best for a physical journey - and in many cases it is even better.
Example: A potential guest looking at a hotel room "can run" through the lobby can detect the dining room and check the pool - without leaving his couch without ever.
2. Google increases the ranking of search and map
Google Awards Group that offers attractive and rich drugs. Adding 360 ° Tour improves:
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Local SEO
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Click on the map Click Prices
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Spend time on your profile
This increases the probabilities of appearing within the iconic 3 programs on Google Maps (top 3 neighborhood entries).
3. Creates self -confidence and openness
A virtual tour shows that you have nothing to hide - this is your real place, flexible. This helps customers feel confident about what they want to experience.
According to Google, the ability to generate expert listing hobby with images and digital tour doubled.
4. Available 24/7
Unlike personal visits or even commercial hours, the Google 360 tour is always available. It gives customers a preview at any time-especially useful for visitors outside the city or busy professionals.
Final decision: Which one should you choose?
There is no one -size-fits-all answer. Think it instead this way:
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Use traditional photography to highlight products, services and people for material marketing, websites and ads.
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Use 360 ° seizures to show the environment and the environment, especially on Google Map and Business List. Best strategy? Use both. Together, they see customers a full, reliable and visually attractive what your businesses provide.
Conclusions: Choose the correct visual strategy with certified
In today's digital first world, the way you present your business, it can make or break the customer's decision. While traditional photography is still necessary to highlight prod
Ucts, people and vital abilities, a virtual stroll on Google 360 gives an engraving, interactive enjoy that creates self notion and improves engagement - particularly on Google Maps and Google searches.
For companies with physical places such as restaurants, fitness centers, hotels, clinics, shop shops and more virtual tours are not just "good til". “This is a powerful marketing tool that can improve your local SEO, increase clicks and help you stand out from competition.
If you are looking for the best Google 360 virtual tour maker in India, do not look beyond "certifyied".


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