One of the key components that distinguishes and gives a brand its individuality is a strong online presence. Everyone wants to leverage digital branding solutions that will bring in traffic and, ultimately, conversions, from small businesses to multinational corporations. Businesses may now reach potential clients more effectively than ever thanks to the increasing usage of the internet and the introduction of numerous digital marketing tools.
Let's first try to grasp why we should rely on digital advertising for the brand building before we get into the creative approaches to build your brand value with digital marketing in the competitive digital world.
Benefits of Digital Advertising
Digital advertising offers numerous benefits over traditional forms of advertising. It is a cost-effective method of driving sales. With most paid digital advertising campaigns, you only need to pay when the user takes desired action. It could be a click, impression, or any other form of action. These include the following:
Search Ads: You can run ads on search engines where the intent to buy is the highest. You can optimize your search ads to target users who are looking for exactly what you offer.
Display Ads: According to a study, 27% of customers conducted a search for a business after stumbling upon their display ad. They feed into the success of every marketing campaign you run.
Social Ads: You can enjoy granular targeting on social media by getting in front of the users when they are most likely to take action.
Choosing Digital Advertising for Building a Brand – The Considerations
Easy access to the internet and the arrival of new digital marketing channels has made it easier for the brands to stay relevant for longer periods of time and to a wide range of customers.
These channels not only allow branding experts to exercise creative freedom but also enable them to engage with their customers and become aware of their expectations from the brand. Which leads to improved brand reach. By paying enough attention to their digital advertising efforts and actions, brands can better attend to their customers’ needs, and thus enjoy more consumers, leads conversations and interactions.
4 Innovative Ways for Building a Brand Using Digital Advertising
Here are some innovative ways that will help you establish your brand more strongly using digital advertising.
1. Live Streaming
Ever since Facebook launched live streaming in 2016, it has become an essential component of creating a cohesive digital branding strategy. The COVID lockdown witnessed celebrities and brands utilizing live streaming to the fullest – from live concerts and events to going live for staying connected in real time with fans and supporters, live streams proved to be effective mediums for driving engagement.
Here are some ways you can create content using live streaming on digital platforms:
- How-to videos making followers aware of how to use your products and services
- Host Q&As to understand and address user concerns
- Host live events online and attract users from across the world
Make it a practice to announce your live event beforehand to make sure your users don’t miss it. Most platforms also allow the users to set reminders for live online events they are interested in.
2. Fleeting Content
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer many branding solutions to businesses looking to create a robust online presence, and fleeting content is the newest kid on the block. The most common example of fleeting content could be:
- Stories you see on almost each of these platforms.
- Engaging content that disappears after 24 hours to persuade your users into interacting with your accounts.
- Conduct polls, ask questions, invite reactions, and do a lot more using fleeting content.
It is recommended that you share ephemeral content that is highly engaging, relevant, and impactful. Bonus points for sharing content that has a call to action.
3. Paid Advertising Across Social Media
Paid advertising is a powerful digital marketing solution that allows you to provide valuable information to your audience while subtly promoting your brand.
Let’s see how paid advertising supports your brand’s digital presence:
- Creating and promoting high-quality, engaging content using paid ads can position your brand as an industry authority and attract potential customers.
- Leverage paid advertising on social media to showcase your expertise and demonstrate your brand value.
- Both static and fleeting content can be targeted towards potential customers using paid ads.
Some common examples of paid advertising across social media are:
a. Facebook Ads
b. Instagram Ads
c. LinkedIn Ads
You can also reach out to a professional branding agency to get the most out of your paid advertising efforts.
4. Influencer Marketing
Word of mouth has always been the best marketing. Now, imagine your favorite celebrities endorsing a product. Attractive, right? This is precisely the reason why influencer marketing is emerging out to be an effective digital marketing solution. Influencers are often trusted as thought leaders and trendsetters and can often successfully persuade their followers to check out a product or a service. And well, if what you offer is good enough, these visitors will certainly stick around for a closer look.
Some tips that might come in handy when selecting an influencer for your influencer marketing campaign:
a. Take into account their social media statistics, such as number of followers, engagement rate on posts, existing collaborations with brands, and more.
b. Ensure their experience and field of operation aligns with your brand image and ideology.
c. Aim for a long-term collaboration for improved brand credibility.
To Sum It All Up
Building your brand value through digital advertising involves a combination of innovative brand marketing strategies and effective digital marketing solutions. In addition to leveraging the above-mentioned strategies, other steps you can take include staying updated with industry trends and best practices, monitoring and measuring your digital marketing efforts, and exploring the potential of AR & VR among others. By constantly monitoring, measuring, and refining your digital marketing efforts, you can set your brand apart in the competitive digital landscape and achieve lasting success.
Comments
0 comment