According to the latest report by IMARC Group, titled “Toys Market Report by Product Type (Action Figures, Building Sets, Dolls, Games and Puzzles, Sports and Outdoor Toys, Plush, and Others), Age Group (Up to 5 Years, 5 to 10 Years, Above 10 Years), Sales Channel (Supermarkets and Hypermarkets, Specialty Stores, Department Stores, Online Stores, and Others), and Region 2025-2033”, offers a comprehensive analysis of the industry, which comprises insights on the global toys market report. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global toys market size reached USD 113.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 196.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.2% during 2025-2033.
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Global Toys Market Dynamics:
Influence of Digitalization and Technology Integration:
An important change accompanied by rapid digitalization and increasing technology integration is noticeable in the global toys market. The growth of the internet, smartphones, and tablets has provided toy developers new opportunities to interact with children. The demand for toys integrated with augmented reality (AR), virtual reality (VR), smart, and connected toys is on the rise. This shift exemplifies a greater reality of children’s existence in a digitally dense world, where playful learning and active engagement with technology is increasingly common. The ability to engage users with personalized experiences is one of the main reasons driving the growth of the market.
Growing Emphasis on Educational and STEM Toys:
An apparent shift is observed in the attention parents pay to the educational aspects of toys, which is also increasing the demand for STEM or Science, Technology, Engineering, and Mathematics toys, as well as educational toys in general. There is also an emerging recognition of the educational value of toys, especially for developing critical thinking, problem-solving, and creativity among children. This change is evidenced by the increasing sales of building blocks, coding toys, robotics kits, and science experiment kits. The recognition that toys can be a medium for learning, and growth, far instead of simply being associated with leisure, is crucial in the transformation of toys market demand, as well as drive product development.
Shifting Demographics and Evolving Consumer Preferences:
Demographic shifts throughout the world and modern consumer habits are changing the perspective of the toys’ market as well. The emergence of new and more powerful consumer segments because of higher disposable incomes in developing countries is transforming old economic lines. Moreover, there is a stronger inclination towards socially responsible and ethically-sourced personalized and custom-designed toys, which heightens the existing cognizance of sustainability. There is growing demand among parents for toys crafted from sustainable materials and manufactured through ethical labor practices. Simultaneously, there is an increase in the market for toys that appeal to a broad age audience, including “kidult” toys that are meant for adult customers who wish to indulge in nostalgia or relieve stress.
By the IMARC Group, Some of the Top Competitive Landscape Operating in the Toys Market Report are Given Below:
- Clementoni Spa
- Funskool Ltd.
- Hasbro Inc.
- Lego A/S (Kirkbi A/S)
- Mattel Inc.
- Playmobil (Brandstätter Group)
- Pressman Toy Corporation (Goliath B.V.)
- Simba Dickie Group
- Spin Master
- Talicor Inc.
- Thinkfun Inc. (Ravensburger North America Inc.)
- Tomy Company Ltd.
Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/toys-market
Global Toys Market Trends:
The global toys market will likely be impacted by key trends as it develops in the coming years. One notable change is the growth of online retailing. Toys can be easily and conveniently purchased through e-commerce platforms which offer a large variety, and these purchases are growing in popularity. This trend requires toy manufacturers and retailers to change their distribution policies to cater to the online shoppers.
Another key change is the greater focus on licensing and collaboration. Brand associations for animated movies, television series, and video games with well-known toy companies have, in many cases, proven to be successful in the sales of these associated toys. These toys use the established brand name and the large fan base to easily sell these toys. In addition, there has been greater emphasis on the need to design toys that promote and support inclusivity and diversity.
Key Market Segmentation:
Breakup by Product Type:
- Action Figures
- Building Sets
- Dolls
- Games and Puzzles
- Sports and Outdoor Toys
- Plush
- Others
sports and outdoor toys dominate the market
Breakup by Age Group:
- Up to 5 Years
- 5 to 10 Years
- Above 10 Years
5 to 10 years hold the largest share in the market
Breakup by Sales Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Department Stores
- Online Stores
- Others
Specialty stores dominate the market
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance
- Market Outlook
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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