While choosing an SEO strategy for your company, you have to decide between an audiences that is based on a local or international basis. This small guide will help you in picking the right one for your business.
Local SEO:
You need to use Local SEO if your company mainly provides services to a particular region, for instance, Ghaziabad. For example, if your website development company is based in Ghaziabad, local SEO will ensure that you appear when people search for Ghaziabad-based services like yours. Here, you will be working on optimizing your website for terms such as website designer Ghaziabad, creating a business page on Google My Business, and making sure your company gets featured on local maps.
Why Local SEO?
•Target Audience: Target audience includes local customers searching for local services.
•Competition: Competition to top the results is not as tough as compared to larger and global searches.
•Trust: A local company will more likely gain consumers' trust.
International SEO:
If you want to reach people living all over the world, international SEO is the ideal option. This is a better approach for companies that can sell a wider range of goods or services. It involves making your website responsive to various screen sizes, locales, and cultural preferences.
Why do you need International SEO?
• More Significant Reach: You can attract customers from other countries.
• Growth Opportunities: Foreign markets can generate significant growth in the size of a company.
• Diverse Audience Range: You may be able to fulfill various cultural needs and wants of different customers.
In other words, your target market and your objectives will drive which type of SEO to use-local or international. It's most likely that local SEO would bring in more customers for a website development company in Ghaziabad. International SEO, however, is what needs to be the focus if one plans to reach an international audience.
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