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Real-time customer experience monitoring is essential to gain complete visibility into a customer's engagement via digital touchpoints.
Real-time customer experience monitoring is essential to gain complete visibility into a customer’s engagement via digital touchpoints. By tracking every click, tap, zoom, scroll, swipe, and page visit in real-time, businesses can identify and quickly react to any points of friction, which significantly improves the customer experience. Digital experience analytics tools offer context around digital customer interactions, going beyond identifying technical issues and reporting page views, unique visits, and conversion rates. These tools reveal not only what the customer did but also why they did it, allowing businesses to better understand customer preferences and behaviors at a granular level.


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