The latest report by IMARC Group, titled “Online Beauty and Personal Care Products Market Report by Product (Personal Care Products, Cosmetics/Makeup Products), Ingredient (Synthetic, Natural and Organic), End-User (Male, Female), Pricing (Mass Products, Premium Products), and Region 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on the market. The global online beauty and personal care products market size reached USD 59.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 132.7 Billion by 2032, exhibiting a growth rate (CAGR) of 9.1% during 2024-2032.
Online Beauty and Personal Care Products Industry Trends and Drivers:
- Growing Influence of Social Media and Online Reviews
Social media has transformed the beauty industry, with influencers shaping consumer choices through engaging content. Additionally, platforms like Instagram, YouTube, and TikTok offer a direct, often personal view of product results, allowing consumers to witness the efficacy and appeal of beauty products in real time, thus influencing the online beauty and personal care products market share. Moreover, influencers wield significant sway, with recommendations frequently driving purchasing decisions, as viewers tend to trust opinions that feel authentic and relatable. Along with this, positive reviews amplify this influence, creating a ripple effect where a single endorsement can translate into thousands of new customers. Besides, the interactive nature of social media, combined with the trust placed in peers and influencers over traditional ads, has led to an era where consumer opinion heavily influences sales, highlighting the importance of brand reputation and visibility on these platforms.
- Increasing Subscription Services:
Beauty subscription services are reshaping how consumers discover and experience products. Additionally, services like Ipsy and Birchbox send curated product assortments to subscribers, delivering a sense of excitement with each box and providing exposure to a range of brands and products, which is driving the online beauty and personal care products market size. This model appeals to consumers by offering convenience and variety, turning the typically passive shopping experience into one that feels tailored and adventurous. Moreover, monthly boxes allow consumers to try products they might not pick on their own, which fosters brand loyalty and widens the reach for lesser-known beauty companies. As consumers continue to seek personalized experiences, these subscription boxes keep engagement high, often creating anticipation for the next delivery and expanding product exposure and brand loyalty.
- Technological Advancements:
The online beauty and personal care products market trends indicate that technology is a game-changer in online beauty retail, with AR and AI creating immersive shopping experiences that are engaging and practical. Additionally, virtual try-on tools allow consumers to see how different shades of lipstick or eye shadow will look on their faces before purchasing, bridging the gap between online shopping and in-store experiences. Moreover, companies like Sephora and L’Oréal have embraced these advancements, creating apps and filters that bring the virtual beauty counter to users’ homes. This interactive approach reduces the hesitation associated with buying beauty products online, as consumers can now make more informed choices about shades and styles. Furthermore, the seamless integration of AR technology with e-commerce enhances customer experience and encourages higher conversion rates, as users feel more confident in their selections, thus surging the online beauty and personal care products demand across the globe.
Breakup By Product:
- Personal Care Products
- Hair Care Products
- Skin Care Products
- Bath and Shower Products
- Oral Care Products
- Men's Grooming Products
- Deodorants and Antiperspirants
- Others
- Cosmetics/Makeup Products
- Facial Cosmetics
- Eye Cosmetics
- Lip and Nail Makeup Products
- Hair Styling and Coloring Products
- Others
Based on the product, the market has been categorized into personal care products (hair care products, skin care products, bath and shower products, oral care products, men's grooming products, deodorants and antiperspirants and others), and cosmetics/makeup products (facial cosmetics, eye cosmetics, lip and nail makeup products, hair styling and coloring products and others.
Breakup By Ingredient:
- Synthetic
- Natural and Organic
On the basis of the ingredient, the market has been bifurcated into synthetic, and natural and organic.
Breakup By End User:
- Male
- Female
Based on the end user, the market has been segmented into male, and female.
Breakup By Pricing:
- Mass Products
- Premium Products
On the basis of the pricing, the market has been classified into mass products, and premium products.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Region-wise, the market has been divided into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, and benchmarking analyses, pricing and cost research, and procurement research.
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Email: sales@imarcgroup.com
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