To know a brand, you need to see the team that works to bring it all together. Our greatest strength lies in our workforce of dedicated and passionate employees, who are 700 strong today.
Keerthi Nirmal had its inception on 30 August 1998 under the leadership of founder Mr. Johnson Varghese. From a humble beginning, Keerthi Nirmal has flourished to be one of Kerala’s top rice brands, with the best rice, becoming a familiar name in every household.
The company owned four mills keeping our daily production rate well above 700 tonnes. Our annual turnover in Kerala surpasses 900 crores. Keerthi Nirmal and Chandrika are renowned rice brands produced by Keerthi Agro Mills.
We offer a range of 15 varieties of rice. Matta rice, kuruva rice, kuruva red rice, jaya rice, palakkadan matta, kuthari rice, surekha rice, red matta rice, matta rice, white matta rice, broken rice, vadi matta rice, black rice, black red rice these are some of the varieties of rice from Nirmal. Apart from that we manufacture jaggery, avial and salt products.
Our Kerala matta and Kerala brown rice is famous for its quality. It is the best brown rice in existence. Our distribution network spans more than 30,000 retail and wholesale shops throughout Kerala in metropolitan areas. We have more than 180 vehicles operating to maintain a seamless supply network.
Other than that we offer online shopping for black rice and kuthari rice. Our promise of competitive pricing is delivered through this efficient distribution system, thereby reducing commission expense.
Keerthi Nirmal has always given paramount importance to the quality of our products. This approach has ensured sustained demand for our products. Being a producer of rice, which forms the staple diet of a good majority of people in South India, our efforts are directed towards ensuring the quality and hygienic packaging of our products. We also optimise our varieties to suit the demand and introduce rice varieties like long rice, Basmati rice etc., to satisfy the different taste palettes. We strive to improve and nurture the quality of life of our customers through our products.
Producing good quality rice depends on a lot of intrinsic and extrinsic factors. At Keerthi Nirmal, we use specific criteria to restrict the quality and grades of rice. The factors that count into making good rice are the variety, the environment it grows in, the seed quality, the size and uniformity of grain, stickiness, flavor, aroma, etc.
To produce the best in-class rice and allied products, we are equipped with the most modern and technologically advanced machines. The machines ensure that the production line is continually moving smoothly. The paddy is processed with very little or no bruising to the kernel, and the products remain fresh and healthy in the course of their refinement. Quality checks, sample testing at each point, and diligent operators ensure that the best quality products emerge at the end of the line.
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