The global Cloud Advertising Market size was valued at USD 3.91 billion in 2023. It is projected to reach from USD 4.62 billion in 2024 to USD 17.67 billion by 2032, growing at a CAGR of 18.25% during the forecast period (2024–2032).
The Cloud Collaboration Market Size, Share, Growth, Key Trends and Opportunities:-
Straits Research has published its latest report on the Cloud Advertising Market, providing an in-depth analysis of the market's current trends, drivers, and growth prospects. The report offers a comprehensive overview of the cloud advertising market, highlighting its size, share, and forecast from 2024 to 2032.
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Market Size and Forecast
The global Cloud Advertising Market size was valued at USD 3.91 billion in 2023. It is projected to reach from USD 4.62 billion in 2024 to USD 17.67 billion by 2032, growing at a CAGR of 18.25% during the forecast period (2024–2032).
Drivers in the Cloud Advertising Market
The cloud advertising market is driven by several factors, including:
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The increasing adoption of cloud-based technologies
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The growing demand for personalized advertising
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The rising need for real-time analytics and insights
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The increasing use of social media and mobile devices
Key Developments in the Cloud Advertising Market
The cloud advertising market has witnessed several key developments in recent years, including:
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The launch of new cloud-based advertising platforms
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The acquisition of several advertising technology companies
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The increasing adoption of artificial intelligence and machine learning in advertising
Top Key Players
The cloud advertising market is dominated by several key players, including:
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Google LLC
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Oracle
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IBM Corporation
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HubSpot
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Amazon Web Services, Inc.
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Adobe
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Salesforce, Inc.
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PEGA
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Wipro
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The Nielsen Company (US), LLC.
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Viant Technology LLC
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Kubient
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Cavai
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Imagine Communications
Segmentation Analysis of the Cloud Advertising Market
The cloud advertising market can be segmented into several categories, including:
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By Component: Platform, Services
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By Channel: Email Marketing, In-App, Social Media Marketing, Company Website, Others
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By Deployment: Public, Private, Hybrid
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By Enterprise Size: Large Size Enterprises, Small and Medium Sized Enterprises (SMEs)
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By Applications: Campaign Management, Customer Management, Experience Management, Analytic and Insights, Real-Time Engagement
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By Industry Vertical: IT and Telecommunications, BFSI, Healthcare, Manufacturing, Retail and Consumer Goods, Automotive, Media and Entertainment, Travel and Hospitality, Others
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