Extra Virgin Olive Oil (EVOO) has become one of the most sought-after ingredients in kitchens across Pakistan. Whether it’s drizzled over salads, used for cooking, or consumed for health benefits, people are increasingly choosing it over regular oils. Yet, many consumers often wonder why EVOO is more expensive compared to ordinary cooking oils available in the market.
Understanding Extra Virgin Olive Oil
Extra Virgin Olive Oil is the purest form of olive oil extracted from fresh olives using mechanical methods, without applying heat or chemicals. This cold-pressed technique preserves the natural antioxidants, healthy fats, and rich flavor of the oil. Unlike refined oils that undergo heavy processing, EVOO retains its nutritional integrity, making it healthier and more flavorful.
In Pakistan, where cooking oils like sunflower, canola, and mustard are widely used, EVOO stands out as a premium option that combines both culinary and medicinal benefits.
Why Extra Virgin Olive Oil Costs More
The first question most buyers ask is: Why is EVOO so expensive compared to regular oil? There are several reasons behind its higher price, and each one highlights its true value.
1. The Production Process
Making extra virgin olive oil is not an easy task. It requires hand-picked olives harvested at the right time, careful pressing under controlled conditions, and strict quality checks. Unlike refined oils that can be mass-produced from cheaper raw materials, EVOO demands precision and care, which adds to its cost.
2. Limited Olive Cultivation in Pakistan
Pakistan does grow olives, especially in regions like Punjab and Khyber Pakhtunkhwa, but local production is still developing. As a result, much of the EVOO available in markets is imported from countries such as Spain, Italy, Turkey, and Palestine. Import duties, transportation costs, and packaging all contribute to its higher price in Pakistan.
3. Nutritional Superiority
EVOO is packed with monounsaturated fats, vitamin E, polyphenols, and antioxidants. These nutrients help reduce the risk of heart disease, support brain health, improve digestion, and even promote glowing skin. When compared to cheaper oils that are stripped of nutrients during refining, EVOO offers unmatched health value — a reason why many health-conscious Pakistanis are willing to pay extra.
4. Shelf Life and Storage
Properly produced and stored EVOO can last longer than most unrefined oils. The packaging is usually designed to protect the oil from light and air, preserving its freshness and taste. High-quality bottling also adds to the price but ensures you get the best quality product every time.
Why EVOO is Worth the Price in Pakistan
Now that we know why EVOO costs more, the next question is whether it’s really worth paying for in Pakistan, where price sensitivity often drives purchasing decisions. The answer is yes — and here’s why.
A Healthier Lifestyle Choice
With rising cases of heart disease, diabetes, and obesity in Pakistan, more families are rethinking their food choices. EVOO, with its healthy fat profile, can play a vital role in maintaining better heart health and reducing cholesterol levels. Using it daily, even in small amounts, can make a big difference to long-term wellness.
Versatility in the Kitchen
EVOO is not just a cooking oil; it’s a versatile ingredient. It can be used for light sautéing, salad dressings, marinades, and even as a finishing drizzle on bread and pasta. Its distinct flavor elevates both traditional Pakistani dishes and continental meals, making it a kitchen essential for those who enjoy experimenting with food.
Better Value in the Long Run
Although the initial cost of EVOO may seem high, its benefits outweigh the price. Since it is rich and flavorful, you often need less oil per dish compared to refined oils. Additionally, the health advantages can save on future medical expenses, making it an investment in well-being.
The Growing Demand for EVOO in Pakistan
Over the past decade, awareness of healthy eating has increased in Pakistan. Supermarkets and online stores now stock a wide variety of international and local EVOO brands. Fitness enthusiasts, young professionals, and families looking for healthier options are driving this demand. Social media and health experts further contribute to this trend by highlighting the benefits of EVOO in diet and lifestyle.
Tips for Buying Quality EVOO in Pakistan
Since EVOO is a premium product, not all bottles on the shelf are equal. Here are some tips to ensure you get genuine quality:
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Check the label: Look for terms like “cold-pressed” and “extra virgin.” Avoid products that simply say “olive oil” without clarification.
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Look for packaging: Dark glass bottles are better because they protect the oil from light damage.
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Check the origin: Imported EVOO from trusted regions like Spain, Italy, and Turkey is usually reliable, but some Pakistani brands also maintain high standards.
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Price check: If it’s too cheap, it might be blended or lower quality. Genuine EVOO always has a premium price tag.
Extra Virgin Olive Oil may be priced higher than regular cooking oils in Pakistan, but the cost reflects its purity, nutritional value, and health benefits. From its natural production process to its role in preventing lifestyle diseases, EVOO proves to be more than just an oil — it’s an investment in better living.
