Veeva Compass: Your Guide to Smarter Healthcare Data
In the fast-paced world of life sciences, having the right information at the right time is crucial for success. Commercial teams, medical affairs, and market analysts rely on clean, reliable, and connected data to make informed decisions. However, sourcing, cleaning, and integrating disparate datasets can be time-consuming and resource-intensive. This is the challenge that Veeva Compass is designed to solve.
Veeva Compass is a suite of commercial data products for the U.S. life sciences industry. It provides patient, prescriber, and payer data that is clean, integrated, and ready for analysis, enabling teams to plan effectively, execute faster, and make confident, data-driven decisions. Unlike software applications, Veeva Compass delivers data files to a customer’s data warehouse, such as Veeva Nitro, Snowflake, or Redshift. Teams can then use their preferred Business Intelligence (BI) tools, like Tableau or Power BI, to query the data and build dashboards. For field teams, Compass data is accessible directly within Veeva CRM via MyInsights dashboards, providing real-time insights on prescribing habits.
The Veeva Compass suite includes Compass Patient Data, offering a longitudinal view of de-identified patient journeys, Compass P, detailing prescribing behavior, and Compass, providing insights on medical and pharmacy claims for market access and reimbursement trends. By consolidating these datasets, Veeva Compass eliminates the need for complex integration projects and provides a single source of truth for analytics, sales operations, and marketing strategies.
Data is essential in healthcare for answering questions such as who is prescribing a product, how patients respond to treatment, and where marketing or field efforts should focus. Compass ensures timely and accurate data with weekly updates, high-quality validation, and compliance with HIPAA guidelines, protecting patient privacy.
Veeva Compass serves multiple teams, including commercial and sales teams for territory optimization, marketing teams for campaign analysis, medical affairs for treatment insights, and market access teams for reimbursement monitoring. For example, a company launching a new diabetes drug can leverage Compass data to identify key prescribers, analyze competing drugs, understand patient journeys, and develop targeted strategies for a successful launch.
With nationwide coverage, frequent updates, and integration with Veeva CRM, Veeva Compass empowers life sciences companies with the insights needed to make informed, efficient, and impactful decisions. It is a smart data foundation that enhances strategic planning, saves time, and provides a clear view of market dynamics.
