Using Travel to Drive Internal Culture and Corporate Performance
Global Incentive Tourism Market size is expected to be worth around USD 135.5 Billion by 2034, from USD 45.2 Billion in 2024, growing at a CAGR of 11.6% during the forecast period from 2025 to 2034.

Incentive Tourism Market

Introduction to Incentive Tourism

Incentive tourism, often categorized under business travel, is a strategic approach employed by corporations to reward employees, partners, or clients with travel experiences. These trips, offered as performance-based rewards, go beyond typical travel—interweaving luxury, exclusivity, and motivation into a curated experience. Unlike leisure tourism, incentive travel is designed to foster loyalty, increase productivity, and create emotional engagement within professional ecosystems. It reflects a sophisticated blend of HR strategy and destination marketing.

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