United States Male Grooming Products Market 2025-2033
According to IMARC Group's report titled "United States Male Grooming Products Market Report by Product (Male Toiletries, Electric Products, After Shave Lotions, and Others), Price Range (Mass Products, Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others), and Region 2025-2033", The report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.
How Big is the United States Male Grooming Products Industry ?
The United States male grooming products market was valued at USD 18,292.3 Million in 2024 and is projected to grow to USD 28,531.9 Million by 2033, with an expected compound annual growth rate (CAGR) of 4.81% from 2025 to 2033.
United States Male Grooming Products Market Trends:
The fast-changing market of the male grooming products in the US is undergoing a drastic change due to the transformation in society along with the changes in the consumer's interest or preference. Nowadays, self-care has become important for men, leading to a rise in demand for specialized products for grooming like beard oils, skincare serums, and shaving kits. The new spotlight on the growing cult of the "metrosexual" man and his following in social media has become part of their new normal self-care routine, thereby compelling brands to construct offerings that holistically consider their needs.
There is a growing inclination toward natural and organic products as consumers heighten their awareness for ingredient transparency and sustainability. Subscription models and e-commerce technologies are popularizing grooming products and making them more available to potential customers. There is a developing tendency toward multifunctional products, which tend to be perceived as more convenient and efficient. Male grooming would be probably evolving under stigmatization and therefore would have the prospect of future development toward premiumization and personalization.
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United States Male Grooming Products Market Scope and Growth:
The United States male grooming products market is witnessing tremendous growth from increasing disposable income and changing perceptions of masculinity. The products range from skincare to hair care to shaving essentials and cover individuals in various demographic groups and age groups. Young consumers, especially millennials and GenZ, are the largest demand drivers for innovative and superior quality grooming solutions. The expansion of product lines by established brands and an influx of new players have upped competition and thus fostered innovation and diversification.
In addition to this, the rise of digital marketing and influencer endorsements have helped drive awareness and visibility of these brands, thus alluring a wider consumer base. The growth of the grooming products market is dependent not just on demand from men but also easy product availability from retail and online platforms for easy accessibility. With the rise of concern for self-appearance and wellness among men, the market is likely to sustain itself with growth opportunities, in turn benefiting the old and new brands alike.
United States Male Grooming Products Market Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest United States male grooming products market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Breakup by Product:
- Male Toiletries
- Electric Products
- After Shave Lotions
- Others
Male toiletries hold the largest share of the market, dominating sales and consumer demand due to their widespread use in grooming, skincare, and personal hygiene products.
Breakup by Price Range:
- Mass Products
- Premium Products
Mass products dominate the industry, holding the largest market share due to their widespread availability, affordability, and strong consumer demand across various demographics and regions.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Online Stores
- Others
Supermarkets and hypermarkets represent the leading market segment, accounting for a significant share of overall sales due to their extensive product variety and widespread consumer preference.
Breakup by Region:
- Northeast
- Midwest
- South
- West
The Midwest leads the market, accounting for the largest share of the United States male grooming products industry, driven by strong consumer demand and rising product innovations.
Competitor Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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Other key areas covered in the report:
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
- Recent Industry News
- Key Technological Trends & Development
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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