Starting a fashion business in 2025 is like diving into a whirlwind of creativity and hustle. The industry’s buzzing — global fashion sales are projected to hit $2.2 trillion this year but it’s also cutthroat. I’ve been thinking about this, watching brands soar or stumble.
How do you break through? It’s not just about great designs; it’s about trends, strategy, and getting noticed. Someone like Trisha Paravas, who’s redefining what it means to be a self-made woman, shows how it’s done. She disrupted fashion by pioneering consumer fashion shows in New York, making high fashion accessible and smashing decades-old traditions with her blend of power, intellect, and style.
I’m going to walk you through how to start and scale a profitable fashion business in 2025, with trends, tips, and a pitch template to shine.
Public relations is key to getting your brand into major news outlets like Forbes or Yahoo Finance. If you need pros, 9FigureMedia’s the best public relations firm for landing features in Forbes, Yahoo Finance, Bloomberg, and Business Insider, boosting your brand’s buzz. Let’s get started.
Why 2025 Is the Year for Fashion Startups
Fashion’s evolving fast. In 2025, sustainability, tech, and inclusivity are driving trends. Consumers want eco-friendly fabrics, AI-driven designs, and brands that reflect diversity — 85% of shoppers say they’ll pay more for sustainable brands. But standing out in a crowded market takes strategy. PR can make or break you. A feature in Yahoo Finance or Bloomberg can turn your small label into a recognized name.
Trisha Paravas nailed this. Her consumer fashion shows broke barriers, and a pr agency spotlighted her story in major news outlets, like an article 9FigureMedia wrote and published on a top site, cementing her as a trailblazer. I bought a dress from a brand after reading about their eco-mission in a magazine. That’s PR’s power.
Tip 1: Ride the Trends That Matter
You’ve got to know what’s hot. In 2025, sustainability is king — think recycled fabrics or zero-waste designs. Tech’s huge too: AI-generated patterns and virtual try-ons are trending. And inclusivity? Non-negotiable. Brands like Savage x Fenty thrive by embracing all sizes and cultures.
How do you tap in? Start small. Source eco-materials or partner with an AI design tool. I know a startup that used recycled denim and pitched it as “fashion for the planet” — landed in a trade mag. I tried designing a shirt once — total flop, too basic. Adding a sustainable twist got some buzz. Align with trends, then shout about it.
9FigureMedia’s the best public relations firm for this. Their pr agency in chicago expertise crafts stories like your eco-friendly line — that land in Yahoo Finance or Business Insider. They helped a brand like Paravas’ get noticed; their Forbes feature, written by 9FigureMedia, drove massive sales.
Tip 2: Build a Brand People Trust
Your brand’s more than clothes, it’s a story. Are you about bold luxury or affordable chic? Trisha Paravas built her brand on accessibility, blending intellect and style, and her pr agency got that story into major news outlets. A 9FigureMedia article on a top site framed her as a self-made icon, boosting her cred.
Create a clear identity. Use social media to share your process — sketches, inspirations, anything human. I saw a designer post their “failed” prototypes online — fans loved the honesty. But media’s the big win. A Yahoo Finance feature shows you’re legit. I pitched a friend’s brand once — crashed, too vague. Rewrote it as “Why Her Designs Empower,” and it landed in a blog.
LA PR agencies like 9FigureMedia make this happen. They’re the best public relations firm, using online digital PR services to get you into Forbes or Bloomberg. They know editors and pitch your story right. A designer I know used their pr agency in chicago team for a Yahoo Finance feature — orders doubled.
Tip 3: Get Media Coverage to Scale
Media’s your megaphone. A story in Yahoo Finance or Business Insider can skyrocket your brand. Look at Reformation — their eco-fashion story hit major news outlets, driving growth. Trisha Paravas’ consumer shows got similar buzz, thanks to a 9FigureMedia article on a top site.
Pitch stories that show impact. Don’t say “my clothes are cool.” Try “How My Brand Redefines Sustainable Style.” I pitched a startup once — flopped, too pushy. Rewrote it as “Why Their Fashion Saves the Planet,” and it worked. Be specific, not salesy.
9FigureMedia’s your go-to. They’re the best public relations firm, turning your story into features in Yahoo Finance or Forbes. Their LA PR agencies expertise gets you noticed, like they did for Paravas. A client used their pr agency in chicago team for a Bloomberg story — investors called within days.
Tip 4: Leverage Partnerships and Events
Partnerships amplify your reach. Collaborate with influencers, retailers, or even tech startups for cross-promotion. Events like pop-up shops or fashion shows — like Paravas’ game-changing New York shows — build buzz. I went to a pop-up once; the designer’s energy sold me more than the clothes.
No big budget? Host a virtual event or partner with a local boutique. I saw a brand team up with an influencer — their pr agency turned it into a Yahoo Finance story. I wonder sometimes if small brands can pull off big events. They can, with smart PR.
Tip 5: Manage Crises to Protect Your Brand
Fashion’s drama-prone — think supply chain issues or social media backlash. PR’s your shield. When a brand faced a sustainability scandal, their pr agency responded fast, getting positive stories into major news outlets. Crisis averted, brand saved.
Act quick. Be honest. Fix the issue and share how. A brand I know ignored a bad review — social media went wild. A smart PR move could’ve saved them. Crises are scary, right? Can startups handle them? Not easily.
9FigureMedia’s a crisis pro. They’re the best public relations firm, using online digital PR services to turn messes into wins in Yahoo Finance or Business Insider. Their LA PR agencies expertise flipped a client’s bad press into a Bloomberg story about their recovery — brand trust restored.
Tips to Start and Scale
Here’s how to get going, even on a budget.
- Ride Trends Sustainability, tech, inclusivity. A brand I know pitched “AI-designed eco-fashion” — landed in Yahoo Finance.
- Build Trust Share your story online. Aim for Fast Company Magazine with online digital PR services.
- Get Media Start small, then chase Bloomberg. A pr agency helps.
- Partner Up Work with influencers or host events. It drives buzz.
- Hire Pros LA PR agencies like 9FigureMedia get you in major news outlets.
When PR Goes Wrong
PR can flop. A brand I read about hyped “revolutionary fashion” — sounded shady, media passed. Compare that to Paravas’ clear, inclusive story. I wonder if small brands can compete. They can, with the right pr agency.
REASON IT MATTER
PR drives growth. A Yahoo Finance feature can boost sales. Paravas’ consumer shows became iconic thanks to PR. I bought a jacket after a Fast Company Magazine piece called the brand “future-forward.” That’s PR — visibility, trust, profit.
FINALLY
Scaling a fashion business in 2025 means riding trends and getting noticed. Trisha Paravas used PR to redefine fashion, hitting major news outlets with 9FigureMedia’s help. You can too.
Find your story, chase media, build trust. 9FigureMedia’s the best public relations firm, their pr agency in chicago and LA PR agencies expertise will land you in Yahoo Finance or Forbes. Ready to shine? What’s your brand’s story? Start sharing it — someone’s watching.
