The Mangosteen Market is Estimated to Witness High Growth Owing to Increasing Health Conscious Consumers

The Mangosteen Market is Estimated to Witness High Growth Owing to Increasing Health Conscious Consumers

The Mangosteen market comprises fruits rich in xanthones and antioxidants that exhibit anti-inflammatory, anti-allergic, and antifungal properties. Mangosteens are gaining popularity as a superfruit owing to the presence of powerful antioxidants that help manage chronic illnesses and boost immunity.

The Global Mangosteen Market is estimated to be valued at US$ 382.2 Mn in 2024 and is expected to exhibit a CAGR of 4.9% over the forecast period 2024 to 2031.

Key Takeaways

Key players operating in the Mangosteen market are Thompson nutritional, Purple Natural, Genesis Today, Elcon Drugs and Formulation Ltd., Bhumija Lifesciences, Elcon, KKK FRESH FRUIT CO., LTD., Able Foods co. ltd., BareOrganics, and NutriCargo, LLC. The growing awareness about the health benefits of mangosteens such as anti-aging properties, blood sugar control, and antioxidant-rich content is propelling the demand for mangosteens globally. Countries like the US, Japan, Australia, and Brazil offer lucrative opportunities for mangosteen manufacturers and distributors owing to the increasing inclination towards fruits with medicinal properties.

The rising prevalence of lifestyle diseases and chronic illnesses is expected to boost the Mangosteen market size anti-inflammatory and antioxidant-rich properties make mangosteens effective in managing obesity, diabetes, heart diseases, and even certain types of cancer.With increasing health-consciousness, more people are incorporating mangosteens in their diets to attain various health benefits.

The global expansion of key players into developing countries of Asia Pacific and Latin America will further propel the mangosteen market growth during the forecast period. Countries like India, China, Brazil, and Mexico are emerging as profitable markets for mangosteen as the consumers are becoming aware of its nutritional benefits and therapeutic properties. Easy accessibility through e-commerce and retail chains helps increase the product adoption worldwide.

Market Key Trends

The rising popularity of mangosteens as a superfruit with medicinal properties is one of the key trends governing the market. Researches show mangosteens have xanthones that exhibit strong anti-inflammatory, anti-allergic, and antifungal properties helping manage chronic diseases. Mangosteen is rich in antioxidants, Vitamin C, and fiber making it ideal for diabetics, dieters and people concerned about aging-related issues. With increasing product awareness, demand from health and wellness segments are the major growth driver during the forecast period.

Porter’s Analysis
Threat of new entrants: New players are likely to face challenges like high capital and operational costs and established supplier and customer relationships of existing players.
Bargaining power of buyers: Due presence of several players in the market gives buyers option to switch between suppliers based on price and quality.
Bargaining power of suppliers: Since the raw material is grown in specific tropical regions, suppliers have moderate bargaining power over prices.
Threat of new substitutes:

The rising prevalence of lifestyle diseases and chronic illnesses is expected to boost the Mangosteen market size globally. The anti-inflammatory and antioxidant-rich properties make mangosteens effective in managing obesity, diabetes, heart diseases, and even certain types of cancer. Mangosteen market challenges and opportunities arise as alternative tropical fruits can pose a threat, however, mangosteen fruit has certain unique nutritional properties and health benefits that set it apart.
Competitive rivalry: The market has sufficient number of players trading globally with no clear market leader. Competition is expected to intensify further with the rising awareness.

Geographical Regions
The Asia Pacific region accounts for the largest market share currently, mainly sourced from Southeast Asian countries like Thailand, Malaysia, Indonesia etc. where mangosteen trees are native. Countries like China, India and Vietnam also contribute significantly to the regional consumption.

The North American region is expected to witness the fastest growth during the forecast period attributed to the increasing imports from Asia and expanding applications in supplements, beverages and culinary products among health conscious consumers. Rising awareness through online content and clean label trend are propelling the demand growth in USA and Canada.

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About Author:

Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.

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