AI in Social Media
AI is transforming digital marketing, and every social media platform is evolving with it. At B-web Design, we recognize how AI integration enhances features, shapes activities at scale, and empowers businesses to stay ahead.
Today, AI helps marketers generate social content—whether text, images, or videos—while also analyzing data, driving personalization, automating customer service through chatbots, and boosting advertising performance.
According to Statista, 38% of marketers said increased efficiency was the top benefit of using AI in social media, followed by easier idea generation (34%) and increased content production (33%).
Content generation tools like ChatGPT or Jasper are widely used, but success depends heavily on the prompts and instructions given. At B-web Design, we believe that custom prompts—defining tone, style, or even words to avoid—are the key to unlocking AI’s full potential for brands.
Advertising is another critical area where AI plays a vital role, helping marketers automate campaign management across targeting, bidding, and creative strategies.
The Rise of Employee-Generated Content (EGC)
Trust is now a deciding factor in purchase decisions. Edelman’s Trust Barometer revealed that 81% of consumers say trust in a brand is crucial when buying. This makes authenticity an essential part of digital marketing strategies.
While user-generated content has always been valuable, employee-generated content (EGC) is becoming a powerful tool to showcase a brand’s personality. At B-web Design, we advise brands to use employees’ voices, stories, and behind-the-scenes content to humanize their image across multiple social media platforms.
EGC is not only cost-effective but also enhances recruitment efforts, as potential employees get a true feel for company culture. A simple phone video, employee blog, or even a podcast can serve as impactful content without high production costs.
The Decline of Hashtags
Hashtags once helped make content discoverable, but their effectiveness is declining. Platforms are now ranking captions and keywords directly, which means hashtags are becoming less relevant.
At B-web Design, we emphasize the importance of optimizing captions and text for search because social platforms are now doubling as discovery tools. Younger generations, in particular, rely on social media for product research, brand discovery, and tutorials. Optimizing content for searchability ensures brands remain discoverable even without relying heavily on hashtags.
Short-Form Video Dominates
Video has always been popular, but short-form video now dominates social media platforms. With shrinking attention spans, brands must communicate quickly, authentically, and with strong storytelling.
Our creative team at B-web Design highlights these essential tips for short-form video success:
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Build for vertical viewing
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Use audio effectively
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Keep content within the safe zone (avoiding overlap with captions, icons, or buttons)
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Keep it short and impactful
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Write strong, engaging captions
Short-form video provides an excellent opportunity for employee advocacy, product storytelling, and customer education.
Customer Content Overshadows Influencer Content
While influencers still play a role, many companies are seeing greater returns by involving their customers directly. By focusing on customers, brands encourage organic user-generated content, enhance brand sentiment, and foster loyalty.
