Step-by-Step Guide to Setting Up PrestaShop Pre Order Functionality

In the dynamic world of e-commerce, giving customers the option to reserve products before they become available is a smart strategy to boost sales and maintain engagement. The PrestaShop pre order feature allows store owners to capitalize on demand for upcoming or out-of-stock items, helping to increase revenue and streamline inventory management. This guide walks you through the process of setting up and managing pre orders on your PrestaShop store effectively.

Why Pre Orders Are Essential in the Mobile-First Era

Mobile shopping dominates the e-commerce landscape, with more than half of all web traffic coming from mobile devices. Customers increasingly expect seamless, responsive experiences wherever they shop. Offering a PrestaShop pre order option meets this demand by letting users reserve products easily from any device. This not only improves customer satisfaction but also reduces lost sales due to unavailable stock.

Step 1: Choose the Right Pre Order Module for PrestaShop

The first step to enabling pre order functionality is selecting a compatible module that suits your store's needs. PrestaShop’s Addons marketplace offers various pre order modules with different features such as:

• Customizable pre order buttons

• Estimated delivery dates

• Quantity limits for pre orders

• Customer notifications

Look for a module with good reviews, regular updates, and compatibility with your current PrestaShop version.

Step 2: Install and Activate the Module

Once you've chosen a module:

1. Download the module package.

2. Log in to your PrestaShop admin dashboard.

3. Navigate to Modules > Module Manager.

4. Click Upload a Module and select the downloaded file.

5. Follow on-screen instructions to install and activate the module.

Step 3: Configure Pre Order Settings

After installation, access the module’s settings panel to customize how pre orders work on your store. Common settings include:

• Enabling pre order options globally or for specific products.

• Setting expected availability or delivery dates.

• Defining maximum quantities customers can pre order.

• Customizing messages displayed to customers about pre orders.

Step 4: Mark Eligible Products for Pre Order

Decide which products customers can pre order. These are typically new launches, limited editions, or temporarily out-of-stock items. Within the product management section:

1. Edit the product.

2. Enable the pre order option (usually available after module installation).

3. Add relevant pre order details such as expected restock dates.

Step 5: Customize Customer Communication

Clear communication builds trust. Configure notifications to inform customers about:

• Estimated shipping or availability dates.

• Changes or delays in pre order status.

• Cancellation or refund policies related to pre orders.

Some modules support automated emails or on-page messages to keep customers updated.

Step 6: Test the Pre Order Process

Before going live, test the entire pre order workflow from a customer’s perspective:

• Check if the pre order button appears correctly.

• Ensure customers can add pre order items to their cart.

• Verify checkout and payment processes reflect the pre order status.

• Confirm that notifications are sent appropriately.

Testing helps avoid confusion and potential dissatisfaction once the feature is live.

Step 7: Manage Pre Orders Efficiently

After launching pre orders, managing them effectively is critical:

• Monitor incoming pre orders regularly.

• Keep customers informed about shipping schedules.

• Coordinate with suppliers to fulfill orders on time.

• Handle cancellations or refunds promptly.

Proper management maintains customer trust and reduces negative feedback.

Benefits of Using Pre Orders in PrestaShop

Implementing the PrestaShop pre order feature offers multiple advantages:

• Increased Revenue: Capture sales before product availability.

• Better Inventory Planning: Forecast demand with actual pre order data.

• Customer Loyalty: Offer a convenient, exclusive shopping experience.

• Reduced Lost Sales: Avoid turning away customers due to stockouts.

Optimizing for Mobile Users

Ensure your pre order system performs well on mobile devices:

• Use a responsive design that adapts to different screen sizes.

• Keep buttons and messages visible and easy to tap.

• Optimize page loading speed for faster access.

• Provide clear information about pre order terms and dates.

Common Challenges and Solutions

While powerful, pre order functionality can present challenges:

• Delivery Delays: Communicate promptly to manage expectations.

• Inventory Shortages: Use data analytics to avoid overpromising.

• Technical Glitches: Keep modules updated and test regularly.

Looking Ahead: The Future of Pre Orders in E-Commerce

With growing competition, personalized and automated pre order management will become the norm. Integrations with AI-driven forecasting and CRM systems will help merchants refine pre order strategies further, offering better customer service and operational efficiency.

Conclusion

Setting up the PrestaShop pre order feature is a strategic move that enables your store to meet customer demand proactively, boost sales, and improve inventory control. By following this step-by-step guide, you can implement a smooth and effective pre order system that enhances the mobile shopping experience and fosters lasting customer loyalty.