Their campaigns were draining profits, ACoS was soaring past 55%, and their in-house team couldn’t stabilize performance. That’s when they partnered with SpectrumBPO, an Ecommerce Growth Agency based in Richardson, Texas, known for scaling Amazon accounts through strategic pay-per-click execution. Experience a performance-driven PPC strategy with SpectrumBPO’s amazon ppc optimization service and watch your sales transform—just like VelocityGlow did.
The Challenge: High ACoS, Low ROAS, and Stalled Growth
VelocityGlow had multiple issues at hand:
- Poor campaign structuring.
- Overlapping keywords and wasted ad spend.
- Lack of real-time optimization and reporting.
- Generic targeting strategies not tailored to buying behaviors.
They needed more than just campaign management—they needed a strategic partner. That’s where SpectrumBPO’s amazon ppc optimization service stepped in.
The Strategy: Data-Led PPC Management by Amazon Certified Experts
SpectrumBPO assigned a dedicated team of certified Amazon PPC strategists, backed by data analysts and content specialists. Together, they executed a 4-week turnaround strategy:
- Keyword Rebuilding: Re-segmented match types, paused non-performers, and layered high-intent search terms.
- Dayparting Ads: Ads were scheduled around peak conversion hours using real-time behavioral data.
- A/B Testing Creative: Rewrote ad copy and ran multi-variant tests for Sponsored Brands and Sponsored Products.
- ROAS Optimization: Implemented tiered bidding strategies across products with different margins.
- Conversion Funnel Improvements: Integrated insights from listing SEO and visuals for better post-click performance.
The results? Within 30 days, VelocityGlow’s sales climbed to $325K, with ACoS dropping to 23% and a 4.2x ROAS—paving the way for consistent seven-figure months. Today, they generate over $3M+ in monthly sales, powered by SpectrumBPO’s end-to-end Amazon PPC strategy. From high-volume sellers to growing FBA brands, SpectrumBPO’s ecommerce services are designed to reduce waste, increase profits, and maximize ROI across every advertising dollar.
Why SpectrumBPO Delivers Results
What makes SpectrumBPO stand out isn’t just the tools—it’s the people. With 400+ in-house specialists, the agency brings together Amazon PPC experts, data analysts, listing copywriters, creative designers, and performance managers, all under one roof in Richardson. Every account is backed by a full-stack team that integrates PPC insights into broader business strategies.
If you’re a brand looking to scale profitably on Amazon, SpectrumBPO isn’t just a service provider—it’s your ecommerce growth partner.
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