Smoked Salmon Market Consumer Trends and Forecast Report 2032
The global smoked salmon market was valued at USD 12.59 billion in 2024 and is projected to grow to USD 13.23 billion in 2025. By 2030, the market is anticipated to reach USD 17.28 billion, registering a compound annual growth rate (CAGR) of 5.48% during the forecast period.

The global smoked salmon market was valued at USD 12.59 billion in 2024 and is projected to grow to USD 13.23 billion in 2025. By 2030, the market is anticipated to reach USD 17.28 billion, registering a compound annual growth rate (CAGR) of 5.48% during the forecast period. Europe emerged as the leading regional market in 2024, accounting for 44.72% of the global share.

Smoked salmon is a processed fish product that undergoes curing followed by either hot or cold smoking. It is highly valued for its rich nutritional content, including omega-3 fatty acids, proteins, phosphorus, copper, and vitamins B6 and B12—all essential for maintaining good health. Popular variants found globally include Atlantic salmon, smoked trout, and wild sockeye salmon. Although the practice of smoking fish dates back centuries, demand for smoked salmon has seen a notable rise in recent years, driven largely by the health-conscious population. Its health benefits—such as supporting heart health and potentially lowering cancer risk—along with increasing consumption of animal-based proteins and a growing number of market participants, are contributing to the market’s expansion.

Information Source: https://www.fortunebusinessinsights.com/smoked-salmon-market-104378 

Market Trends

Rising Demand for Clean Label and Eco-Friendly Products to Fuel Market Growth

With increasing consumer concern over food ingredients and product transparency, clean label products are becoming increasingly preferred in the processed food sector. This trend is opening up new opportunities for brands to expand their clean-label and environmentally friendly smoked salmon offerings. Consumers are demonstrating a willingness to pay higher prices for products backed by clean-label certifications, highlighting a strong preference for natural and transparently sourced food.

Segmentation Insights

In 2024, cold-smoked salmon emerged as the dominant segment, favored for its enhanced nutritional value when compared to hot-smoked varieties. Meanwhile, the household segment led the market in terms of application, indicating a broad base of everyday consumption among consumers.

Regional Analysis

The market spans several regions including North America, Europe, Asia Pacific, South America, and the Middle East & Africa. Europe held the largest share in 2024, driven by high import volumes and a growing inclination toward sustainably sourced seafood—particularly Atlantic salmon, which remains the most widely consumed variety in the region. North America ranked third in global consumption, with demand largely fueled by increasing health awareness and the recognized health benefits of omega-3-rich foods.

Competitive Landscape

In 2024, major players such as Mowi, Austevoll Seafood ASA, Thai Union Group, Labeyrie Fine Foods, and Ocean Beauty Seafoods collectively represented around 40% of the market. These companies are aggressively expanding their global footprint to meet rising consumer demand and to strengthen their positions in key regions.

Report Scope

This comprehensive market research report on smoked salmon delivers both qualitative and quantitative insights. It provides detailed evaluations of growth rates, market size, segment performance, and regional trends across all key sectors.

Key Companies Profiled

  • Mowi (Norway)
  • Labeyrie Fine Foods (France)
  • Ocean Beauty Seafoods (U.S.)
  • Austevoll Seafood ASA (Norway)
  • Suempol (Poland)
  • Milarex (Norway)
  • SalMar ASA (Norway)
  • Thai Union Group Public Limited Company (Thailand)
  • ACME Smoked Fish (U.S.)
  • Cooke, Inc. (Canada)

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Recent Industry Development

In March 2024, Mowi, a leading Norwegian producer, unveiled its “7 Origins of Salmon” campaign during the Seafood Expo North America. The initiative showcased a wide variety of salmon products—including smoked, frozen, and fresh options—targeting both retail and food service sectors.

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