According to the Regional Research Reports, the Global Sales Platforms Software Market size was valued at USD 69.5 Million in 2021 and is estimated to grow to reach over USD 190.1 Million by 2030 at a CAGR of 10.5% over the forecast period (2022-2030).
Market Definition
Sales platforms consist of tools and integrations that help companies accelerate sales cycles and organize all sales activity in one place. These platforms offer a CRM, or customer relationship management, solution, and sales analytics capabilities to help sales reps and managers align on growth goals. CRM software unites all of a company's customer and prospect data in a single tool, bringing added visibility into customer interactions. A CRM is the center of any successful sales organization, the database in which all data, interactions, and notes are stored. Sales analytics tools help teams analyze their overall sales process and recognize better sales opportunities. Compiled datasets can be used to examine pipeline insights in an effort to understand where sales are being lost, which industries generate the most success, and which sales tactics are most effective. Some sales platforms may also include CPQ, quote-to-cash, help desk, and email tracking functionality.
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Sales Platforms Software Market Segmentation
Global Sales Platforms Software Market, By Deployment Model, 2022-2030
- On-Premise
- Cloud
- Hybrid
Global Sales Platforms Software Market, By Component, 2022-2030
- Solution
- Services
Global Sales Platforms Software Market, By End User, 2022-2030
- Small Business
- Mid Market
- Enterprise
Global Sales Platforms Software Market, By Industry, 2022-2030
- BFSI
- Healthcare
- Energy & Utility
- IT & Telecommunication
- Retail & E-commerce
- Manufacturing
- Government & Defense
- Media & Entertainment
- Others
Global Sales Platforms Software Market, By Region and Country, 2022-2030
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- The U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of the Middle East & Africa
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Analysis of leading market companies and participants, including:
- Key companies Sales Platforms Software revenues in the global market, 2018-2021 (Estimated), (USD Millions)
- Key companies Sales Platforms Software revenues share in global market, 2021 (%)
- Key companies Sales Platforms Software sales in the global market, 2018-2021 (Estimated), (MT)
- Key companies Sales Platforms Software sales share in the global market, 2021 (%)
Further, the report detailed the leading competitors in the market, namely:
- HubSpot Sales Hub
- Salesforce Sales Cloud
- ActiveCampaign
- Zoho One
- Freshsales
- SharpSpring
- Microsoft Sales
Key Features and Functionalities
- Sales Tracking: Tools for monitoring the entire sales process.
- Automation: Automating repetitive tasks (follow-ups, reminders).
- Lead Scoring: Prioritizing leads based on behavior and engagement.
- Integration: Seamless connections to marketing, finance, and customer service systems.
- Analytics and Reporting: Performance dashboards, forecasting tools.
Popular Sales Platforms
- Salesforce: A leading CRM tool known for its customizability and scalability.
- HubSpot Sales Hub: An easy-to-use CRM platform with integrated marketing features.
- Zoho CRM: An affordable option with a range of sales and marketing tools.
- Shopify: Combines e-commerce with integrated POS and analytics tools.
- Pipedrive: Focuses on visual sales pipelines for SMBs.
Market Trends in Sales Platforms Software
- AI and Machine Learning: Increasing use in predictive analytics, lead scoring, and sales forecasting.
- Mobile-First Sales Platforms: More platforms are prioritizing mobile usability for field sales.
- Custom Integrations: Solutions offering extensive integration with third-party apps.
- Sales Enablement Tools: Growth in tools that offer sales coaching, content management, and proposal automation.
Benefits of Sales Platforms Software
- Efficiency Improvement: Automation of tasks, better sales team coordination.
- Better Customer Insights: Data collection across customer interactions.
- Improved Sales Forecasting: Real-time data improves accuracy in predictions.
- Customer Retention: Helps track customer interactions to reduce churn.
Challenges and Considerations
- Implementation Complexity: Integration with existing tools and workflows.
- Cost: Some advanced platforms require significant investment.
- Training Needs: New platforms often come with learning curves for sales teams.
- Data Security: Ensuring customer data is protected within the platform.
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Evaluation and Selection Criteria
- Scalability: Can the platform grow with your business?
- Ease of Use: Is the interface intuitive for all users?
- Customization: Can you tailor the platform to your specific sales process?
- Support and Training: Does the provider offer sufficient support resources?
- Pricing Structure: Subscription-based or pay-per-feature?
Future of Sales Platforms Software
- Enhanced AI Integration: Use of advanced AI to refine customer targeting and personalization.
- Sales Automation Expansion: Automation tools will extend to more aspects of the sales process.
- Unified Sales and Marketing: Sales platforms will increasingly integrate with marketing tools for a unified approach.
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