According to the Market Statsville Group (MSG), the Global Pumpkin Beers Market size was valued at USD 5,110 million in 2024 and is expected to grow from USD 5,370.6 million by 2025 to USD 7,995.4 million by 2033, at a CAGR of 5.1% during the forecast period (2025 – 2033).
The pumpkin beer segment trends have certainly caught consumer interest and particularly in markets like North America, it fits the autumn and winter season and celebrations. Pumpkin beers due to their seasonal production contain some flavours, added spices such as cinnamon, nutmeg, cloves among others. The market is still geared towards a consumer appetite for differentiated, one-off products that celebrate the harvest period. Pumpkin flavor has been embraced heartily by craft brewers and there are beers that are made using pumpkin from light ale to strong stout. With the current trend of the craft beer industry, the consumption of pumpkin beer also has a higher growth rate in product differentiation is more evident since there are even pumpkin ciders and non-alcoholic flavored beers. Also, the increasing trend of technology has challenged producers to try out different methods of brewing and added compound to make the product new and unique in terms of taste and caloric level. Thus, the basic product – pumpkin beers – despite being a strictly seasonal product, has cemented its consumer base and is expanding its market share, demanding the beers remain available throughout the year in certain markets.
Definition of the Pumpkin Beers
Pumpkin beers are craft brew and a fall beer that uses pumpkin and elements that can be associated with the fall season like cinnamon, nutmeg and cloves among others to give the beer a specific uniquely delicious taste. Usually being offered in the autumn and the holiday season, these beers are of many different styles including light ales, and dark stouts, and have attracted customers for their distinctive, seasonal flavour.
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Scope of the Global Pumpkin Beers Market
The study categorizes the Pumpkin Beers market based on Type, Flavor, Distribution Channel, at the regional and global levels.
By Type Outlook (Sales, USD Million, 2019-2033)
- Pumpkin Ales
- Pumpkin Stouts
- Pumpkin Ciders
- Pumpkin Lagers
- Non-Alcoholic Pumpkin Beers
By Flavor Outlook (Sales, USD Million, 2019-2033)
- Spiced Pumpkin Beers
- Plain Pumpkin Beers
By Distribution Channel Outlook (Sales, USD Million, 2019-2033)
- Retail
- Online
- Bars and Restaurants
By Region Outlook (Sales, USD Million, 2019-2033)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- Italy
- France
- UK
- Spain
- Poland
- Russia
- The Netherlands
- Norway
- Czech Republic
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Indonesia
- Malaysia
- Thailand
- Singapore
- Australia & New Zealand
- Rest of Asia Pacific
- South America
- Brazil
- Argentina
- Colombia
- Rest of South America
- The Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Northern Africa
- Rest of MEA
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Competitive Landscape: Global Pumpkin Beers Market
The competition analysis of the global pumpkin beer market reveals that the markets are highly fragmented with craft breweries and traditional beer makers especially from North America. Manufacturers and sellers give much attention to seasonal product launches and proper taste variety. As with any competitive market, breweries distinguish themselves through branding along with unique, short-run products and localized markets based on customers.
Major players in the global Pumpkin Beers market are:
- Elysian Brewing Company
- Founder's Brewing Company
- The Bruery
- Dogfish Head Brewery
- Avery Brewing Company
- Sierra Nevada Brewing Company
- Jack's Abby Craft Lager
- Jolly Pumpkin Artisan Ales
- Off Color Brewing
- Allagash Brewing Company
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Pumpkin Ales segment accounts for the largest market share by Product Type
Based on the Product Type, the market is divided Pumpkin Ales, Pumpkin Stouts, Pumpkin Ciders, Pumpkin Lagers, Non-Alcoholic Pumpkin Beers. Pumpkin Ales are the dominant segment of the Pumpkin Beers Market. This is attributable to the fact that they are high on consumers’ choice, have a moderate taste and are mostly associated with seasonal beers. Most pumpkin ales contain a medium alcohol and don’t overpower customers with overwhelming pumpkin or spice notes of cinnamon, nutmeg and cloves making them suitable for general consumption. These characteristics place the pumpkin ales in middle ground, something that can be marketed to craft beer drinker, but also to the casual beer consumer. Moreover, their versatility in matching with other foods like roasted foods and desserts makes them popular during autumn festivals, holiday events. Some of the breweries have pecan ales among their specialties because people continually request them and it is not hard to sell them. Even such sub-genres as pumpkin stouts or ciders have their loyal audience, whereas pumpkin ales retain the biggest slices of the market share since they are traditional without compromising on accessibility.
North America accounted for the largest market share by Region
Based on the regions, the global market of Pumpkin Beers has been segmented across North America, Europe, the Middle East & Africa, South America, and Asia-Pacific. The North America dominates the Pumpkin Beers market. This is because pumpkin flavors are peculiar to the fall season as is well perceived by the Americans. In the United States pumpkin beer is another seasonal beer which associated with Halloween, Thanksgiving and harvest festivals. Owing to today’s strong-and-vibrant beer culture, pumpkin beers have become a standard part of the market, with many craft breweries releasing pumpkin-flavored beers seasonally. The demand is further promoted by the seasonal food cravings especially the pumpkin-flavored foods like pumpkin spice lattes and pies & GET THIS assistant of beverages in the autumn period. Also, the U.S. has a relatively mature craft beer market where small, independent brewers may and do seek out flavours such as pumpkin in their beers for seasons. Though there could be some geographic locations like Europe and APAC, showing some signs of growing interest in pumpkin flavored products, the position is still with North America due to these culture pull and a interested consumer base.
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