Massage Equipment Market Demand Analysis & Revenue Projections to 2032

Massage Equipment Market Demand Analysis & Revenue Projections to 2032

The growing recognition of massage therapy for stress relief and muscle relaxation is fueling demand for popular equipment like massage chairs, back massagers, massage guns, and foot massagers. In response, companies such as Osim have launched smart massage chairs featuring precise body targeting, adjustable recline settings, and customizable intensity levels—highlighting the industry's focus on innovation. However, the market faced setbacks during the COVID-19 pandemic, as the economic downturn forced the closure of wholesale outlets, spas, massage centers, and supply warehouses, significantly hampering growth.

Market Overview:

According to Fortune Business Insights global Massage Equipment Market size was valued at USD 25.26 billion in 2024. The market is projected to grow from USD 26.76 billion in 2025 to USD 41.18 billion by 2032, exhibiting a CAGR of 6.35% during the forecast period. Asia Pacific dominated the massage equipment market with a market share of 30.24% in 2024.

List of Key Players Mentioned in the Report:

•                    Johnson Health Tech (U.S.)

•                    Beurer (Germany)

•                    Ogawa World (Malaysia)

•                    OSIM Technologies (Singapore)

•                    Luraco Technologies (U.S.)

•                    Panasonic (Japan)

•                    RoboTouch (India)

•                    Casada Healthcare (Germany)

•                    Family Inada (Japan)

•                    Osaki (Japan)

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Segmentation:

Massage Chair Segment’s Highest Market Share Owed to Rising Awareness of the Therapeutic Benefits

By type, the market is divided into back & shoulder massagers, foot & leg massagers, massage chairs, and others. Increased awareness among consumers regarding the therapeutic benefits of full-body massages for stress and pain relief contributed to the segment securing the highest market share in 2023.

Commercial Segment Leads Due to Strategic Deployment of Massage Products in Public Spaces

By end-user, the market is fragmented into residential and commercial. The commercial segment captured the highest massage equipment market share in 2023. Market players strategically place products in high-traffic public areas, such as airports, enhancing visibility and attracting tourists, contributing to the segment's market share expansion.

Offline Sector Leads the Market Due to Rising Demand for Budget-Friendly Massages

By distribution channel, the market is divided into offline and online. The offline sector dominates the global market. Surging demand for budget-friendly massage chairs with multiple functionalities is a key factor supporting segment growth.

In terms of region, the market for massage equipment is categorized into Europe, North America, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The detailed global market report extensively explores vital aspects such as major companies and types, shedding light on market trends and significant industry developments. Beyond these considerations, the report covers multiple factors that contribute to the sustained growth of the market. It provides an in-depth analysis of the market, capturing its dynamic features and key determinants of expansion.

Drivers and Restraints:

Increased Investment in Innovative Equipment to Amplify Product Demand

Manufacturers are focusing on substantial investments in research and development to drive higher levels of product innovation within the market. Moreover, the increasing market demand for durable and comfortable massage equipment is prompting heightened investments in innovative solutions, contributing to market expansion. Initiatives such as Komoder's 20-minute automatic massage programs further stimulate growth by catering to the demand for whole-body relaxation.

However, the market is sensitive to economic uncertainties affecting production costs, influencing the affordability of such products and potentially hindering massage equipment market growth.

Regional Insights:

North America Emerges as a Key Region Owing to Growing Spa and Massage Centers

North America emerged as a lucrative region in 2023, with anticipated positive growth in the subsequent years. The rising count of spas and massage centers in the U.S. acts as a key driver, fostering market growth in North America.

The surge in population and rising disposable income in key countries such as Japan, India, and China, propels the demand for massage equipment and self-care products.

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Competitive Landscape:

Key Players are Focusing on Product Innovation to Expand their Market Presence

In the highly competitive global market, both medium and large players actively pursue product differentiation through innovative massage equipment and cutting-edge technology. Major players strategically invest in partnerships, mergers, acquisitions, and new product development to solidify and expand their market presence.

Key Industry Development:

July 2023: Kneeflow, a U.S.-based manufacturer, announced the launch of a 3-in-1 knee massager for individuals suffering from knee pain and knee mobility issues. The massager uses infrared light technology to reduce inflammation of ligaments and improve blood circulation.

February 2023: Coway, a South Korean manufacturer, launched a new model of the Coway massage chair. The new model has four calf rollers, two-foot rollers and 12 airbags, providing head-to-toe coverage to relieve muscle pain and reduce anxiety and stress levels for individuals.