Market Overview:
According to Fortune Business Insights Global Lingerie Market size stood at USD 44.92 billion in 2024. The market is projected to surge from USD 48.59 billion in 2025 to USD 87.35 billion by 2032, exhibiting a CAGR of 8.67% over the projection period.
Lingerie products, available in a wide range of colors, materials, and designs, are witnessing growing demand across many countries. This rise in popularity is driven by evolving fashion trends, the increasing participation of women in the workforce, and the influence of celebrity endorsements. Popular items in this category include knickers, bras, shapewear, and camisoles.
List of Key Players Mentioned in the Report:
- PVH Corp. (U.S.)
- MAS Holdings (Sri Lanka)
- Triumph Intertrade AG. (Switzerland)
- HanesBrands Inc. (U.S.)
- Jockey International, Inc. (U.S.)
- Affix Apparel (U.S.)
- Appareify (China)
- Bra Factory (India)
- Inspire Intimates (U.K.)
- Steve Apparel (U.S.)
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Segmentation:
Bras Segment Held Major Share Due to Comfort and Posture Support
Based on type, the market is segmented into bras, knickers/panties, and others. In 2024, the bras segment dominated the market, driven by the comfort they provide, as well as their role in preventing shoulder pain, supporting the spine, and maintaining proper posture.
Cotton Segment to Lead Market Owing to Durability and Softness
By material, the market is categorized into cotton, silk, nylon, satin, and others. The cotton segment is expected to hold the largest share during the forecast period, supported by its key benefits—including softness, durability, breathability, and excellent absorbency.
Online Stores Segment Projected to Register Highest CAGR Driven by Discounts and Convenience
In terms of distribution channel, the market is divided into specialty stores, online stores, and hypermarkets/supermarkets. The online stores segment is projected to exhibit the fastest growth between 2025 and 2032, fueled by promotional discounts, ease of access, and home delivery services.
Regional Analysis
Geographically, the market is studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
Report Coverage:
The report presents an in-depth industry analysis on the basis of material, type, distribution channel, and geography. It further gives an account of the vital industry trends and the key factors slated to propel market expansion over the forthcoming years. The key strategies adopted by leading companies to increase their lingerie market share have also been provided in the report.
Drivers and Restraints:
Increasing Number of Women in the Workforce and Growing Fashion Industry to Boost Market Expansion
The expanding fashion sector and the high number of working women in various sectors has pushed the demand for a range of undergarments, positively influencing lingerie market growth across numerous regions. Some of the products depicting a high demand comprise strapless bras, T-shirt bras, shapewear, sports bras, and multipurpose bras. Besides, sheer & mesh material, bright colors, floral prints, and lightweight designs are also witnessing a rising popularity across various regions.
Nonetheless, high costs associated with luxury products may restrain industry expansion.
Regional Insights:
Asia Pacific Leads the Market Driven by Large Female Population
Asia Pacific holds the largest share in the global market, supported by its substantial female population. For instance, in 2022, China alone reported approximately 689.69 million females, according to the National Bureau of Statistics of China. This demographic strength significantly contributes to regional demand for lingerie products.
Europe Secures Second-Largest Share Backed by Thriving Fashion Industry
Europe accounted for the second-largest market share in 2024. The region’s growth is fueled by a robust fashion sector and the increasing efforts of market players to introduce diverse undergarment offerings that cater to evolving consumer preferences.
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Competitive Landscape:
Industry Players are Investing in Promotional Activities to Enhance their Clientele Base
Market players are investing in brand endorsements and promotional activities to increase customer base. They are also introducing new lingerie products in flexible fabrics, multiple designs, and colors. Such initiatives help industry participants in attracting more customers and enhancing their product portfolios.
Key Industry Development:
August 2024 – Bali announced the launch of Bali Breathe, a collection of light-as-air body basics comprising shapewear, bras, and underwear. The move aims at delivering customers quality and support with modern femininity and luxurious softness.
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