India air purifier market is projected to witness a CAGR of 12.23% during the forecast period FY2026-FY2033, growing from USD 151.52 million in FY2025 to USD 381.37 million in FY2033F, owing to increasing air pollution, heightened health awareness, and rapid urbanization. The India air purifier market is growing at a very fast pace, fueled largely by deteriorating air pollution levels in major cities such as Delhi, Mumbai, and Kolkata, where air quality often crosses hazardous limits due to causes including vehicular exhaust, industrial pollution, and seasonal stubble burning. Increasing health consciousness, especially concerning respiratory ailments such as asthma and COPD, coupled with the post-COVID-19 focus on indoor air quality, has further boosted demand.
| Report Attributes | Details |
| Base Year | FY2025 |
| Forecast Period | FY2026-FY2033F |
| Historical Period | FY2019-FY2024 |
| Projected Growth Rate | CAGR of 12.23% between FY2026 and FY2033 |
| Revenue Forecast in FY2033 | USD 381.37 million |
Government initiatives like the National Clean Air Programme (NCAP), the programme envisage achieving reductions up to 40% or the achievement of National Ambient Air Quality Standards for Particulate Matter10 (PM 10) concentrations by 2025-26 and corporate adoption in offices, hospitals, and schools are also significant growth contributors. Urbanization and the growing affordability of smart home devices have increased demand for IoT-capable air purifiers with additional features such as real-time monitoring of air quality and voice activation. Advances in technology, such as multi-stage filtration and energy-saving models, are enhancing the effectiveness and affordability of these devices. For instance, in October 2024, Sharp Business System India Private Limited rolled out a new lineup of air purifiers under the PureFit series in India. This latest collection features three models, each equipped with the brand’s renowned Plasmacluster technology, ensuring that air is distributed evenly and effectively throughout your space.
The booming e-retail market, with Amazon.com, Inc. and Flipkart Internet Private Limited offering discounts and EMI schemes, has further boosted sales, even from Tier 2 and Tier 3 cities. With increasing awareness and competitive prices, the business is likely to grow beyond metro cities in the next few years, making air purifiers a household name in the coming years.
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Rising Air Pollution Level Drives India Air Purifier Market
India’s deteriorating air quality has become a major driver of the thriving air purifier industry. As Delhi, Mumbai, and Kolkata consistently feature among the globe’s most polluted cities, customers increasingly rely on air purification systems to fight against harmful airborne particles. The issue worsens during winter months when crop burning in northern states contributes to a toxic smog blanket that drives PM2.5 and PM10 concentrations over WHO safety standards. For instance, in October 2024, Air quality in Delhi deteriorated to severe and extremely poor levels by crossing 25-30 times the World Health Organization (WHO)’s recommended safe limit. This environmental emergency has transformed air purifiers from a luxury item to a necessary household device, especially for sensitive populations, such as children, the elderly, and those with pre-existing respiratory issues. The market has reacted with aggressive product innovation, launching sophisticated HEPA filtration technology that can trap 99.97% of airborne particulate matter, coupled with hybrid purifiers that blend activated carbon and UV sterilization technologies. Companies are starting to create India-centric solutions, such as purifiers with increased capacity to manage the country’s specific pollution mix of vehicle exhausts, construction dust, and industrial pollutants. As urbanization is on the rise and pollution levels are consistently high, the market for air purifiers is expected to continue growing steadily, with estimates that it could turn into a billion-dollar industry in India within the next five years.
For instance, in November 2024, Dyson Technology India Private Limited rolled out the latest air purifier, the Dyson Purifier Hot+Cool Gen 1, in India. This innovative device offers the perfect blend of cool and hot purified air.
Urbanization and Smart Home Trends to Drive India Air Purifier Market
Rapid urbanization and the increasing popularity of smart home devices are fueling the market for air purifiers substantially in India. With increasing populations moving to urban areas, families in cities are increasingly focusing on health and well-being solutions to meet declining indoor air quality due to high population density, vehicular pollution, and construction. The proliferation of smart homes, driven by growing disposable incomes and tech-conscious consumers, has created a rising demand for connected air purifiers that fit into IoT ecosystems seamlessly. Contemporary air purifiers now have Wi-Fi connectivity, smartphone app-based controls, and voice assistants such as Alexa and Google Home compatibility, enabling users to track and control air quality in real time. These models’ features auto-mode setting according to the level of pollution, reminders to replace the filter, and low energy consumption, are making the purifiers irreplaceable in Indian homes. Also, compact, attractively designed purifiers have become consistent with the lack of space in the apartments and the new-age decoration sense of urban India. As urbanization increases and penetration of smart homes goes deeper, the market for air purifiers in India is poised to see continuous growth, with the driving force coming from innovation, convenience, and growing realization of the relationship between air and well-being.
For instance, in October 2024, Versuni Netherlands B.V., formerly known as Philips Domestic Appliances, rolled out its latest lineup of air purifiers in India. This new range features 3200, 4200 Pro, 900 Mini, and 900 Mini Wi-Fi models. The company emphasizes that these air purifiers combine impressive power and efficiency with modern aesthetics to meet various user requirements while maintaining a quiet and clean environment.
HEPA + Prefilter + Activated Carbon Type Dominating the Global Market
The Indian air purifier market is being dominated by sophisticated HEPA + Prefilter + Activated Carbon filtration systems, which have become the best solution for the country’s complex air pollution problem. This three-layer technology provides comprehensive protection by integrating HEPA filters for fine particle filtration, pre-filters that capture large particles like dust and pet dander, and activated carbon layers that absorb toxic gases, volatile organic compounds (VOCs), as well as vehicle, industrial, and household odors. Especially well-tailored to India’s heterogeneous pollution profile, from urban fog and construction dust to indoor cooking smoke, these systems beat simple purifiers and ionic/UV-only units on both efficiency and health protection. Growing health awareness among India’s urban population is driving sustained demand, establishing multi-stage filtration systems as the industry benchmark in the country’s rapidly expanding air purifier market. With pollution levels consistently high, the HEPA + Prefilter + Activated Carbon combination should continue to dominate the market, with technological improvements further increasing its efficacy and affordability in the years to come.
For instance, in October 2024, Honeywell International, Inc. introduced Honeywell Air Touch V1 and Air Touch V5 Air Purifiers in India. These air purifiers are aimed at delivering fresh air in several indoor spaces, with advanced filter systems and ease of use. The three-stage filtration system comprises a Pre-Filter, a high-grade H13 HEPA filter, and an Activated Carbon filter to eliminate airborne contaminants, allergens, and odors.
Impact of the U.S. Tariffs on India Air Purifier Market
- The U.S. government’s recent imposition of higher import tariffs on Chinese-made air purifiers is creating significant ripple effects in India air purifier market.
- While the direct impact appears limited since India primarily serves its domestic market, the tariffs are indirectly reshaping competition, supply chains, and pricing strategies.
- Major Chinese manufacturers, facing restricted U.S. market access, are aggressively expanding in India as an alternative growth market.
- To avoid U.S. tariffs, some global brands are relocating partial production from China to India and Southeast Asia.
Report Scope
“India Air Purifier Market Assessment, Opportunities and Forecast, FY2019-FY2033F”, is a comprehensive report by Markets and Data, providing in-depth analysis and qualitative and quantitative assessment of the current state of India air purifier market, industry dynamics, and challenges. The report includes market size, segmental shares, growth trends, opportunities, and forecasts between FY2026 and FY2033. Additionally, the report profiles the leading players in the industry, mentioning their respective market share, business models, competitive intelligence, etc.
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