Okay, hiring can be rough, right? You’re out there, posting job ads, hoping someone amazing applies, but it feels like you’re yelling into a void. Everyone’s fighting for the same talent.
One way to get noticed? Business Awards. I’m not just talking about a trophy to dust off every year, those awards can make people think, “Whoa, I want to work there.” They’re like a big, shiny stamp of approval.
I’m gonna walk you through why this stuff matters, how companies are using awards to grab great people, and what you can do to make it work.
Because, real talk, finding the right talent is like half your job as a business owner, isn’t it?
What’s the Vibe with Awards Right Now?
Companies are going nuts for awards these days. I was scrolling through job postings last week, and it’s like every other company’s got some badge or logo slapped on their site.
A 2023 LinkedIn survey said 68% of people check out a company’s reputation before applying, and awards are a big piece of that puzzle. Back when I started working, like, forever ago, awards were kind of an afterthought.
You’d see them in a lobby or whatever. Now? They’re all over job ads, company pages, even LinkedIn bios. Glassdoor’s 2024 numbers say 15% more companies are showing off awards compared to 2020. That’s wild.
But, ugh, it’s not all great. If you’re a smaller company, it’s hard to compete with the big names who’ve got cash to throw at fancy awards. And okay, this bugs me some awards feel kind of sketchy.
Ever see an “award-winning” company with awful reviews? Like, what’s that about? The trick is making sure your awards actually mean something.
Otherwise, it’s just a shiny paperweight, right? So, how do you pick the ones that’ll actually impress people?
How Awards Can Help You Hire Better
Alright, let’s break this down. I’ve been chatting with some friends who do HR stuff, plus a couple of small business owners, and I keep hearing the same things about how awards help with hiring.
I’m not saying this is the whole deal, but these three points seem to pop up a lot. Let’s dig in.
Showing You’re the Real Deal
When someone’s thinking about applying to your company, they’re totally judging you. An award from a legit place, like Forbes or some industry group is like having a friend say, “No, seriously, this place is great.”
It builds trust. Look at Buffer, that social media company. They got a Great Place to Work award in 2022 and went all out promoting it.
Their blog said they got 20% more applications after that. That’s the kind of Award recognition that makes people sit up and notice.
Here’s the thing, though, if your company’s a mess, no award’s gonna save you. I had a friend who interviewed at this “award-winning” startup, and he was like, “So, what makes you award-worthy?” The recruiter just froze.
So awkward. You’ve got to have real stories to back it up, like maybe your team’s super tight-knit or you’ve got awesome benefits.
What’s something your company does that would make an award feel legit? I’m curious.
Getting Noticed in a Crazy Job Market
The job market’s a zoo. I saw this 2024 report from Indeed, get this, a tech job get like 50 applications per posting.
Fifty! How do you even stand out? Awards can help. They show you’re doing something cool, whether it’s treating your team well or making a difference in your community.
Take Patagonia. Their environmental awards pull in people who care about the planet. Their careers page brags about their B Corp status, and they got a 30% spike in applications from people who vibe with that mission.
But, okay, I’m wondering can smaller companies pull this off? Big brands have the budget for the flashy awards, but what about you?
I know this little coffee shop that won a “Best Local Business” award, and it helped them hire some great baristas.
But if you’re trying to hire remotely or nationally, does a local award even matter? I don’t know. Have you thought about what kind of award would fit your company?
Making Your Team Feel Good
Awards aren’t just for new hires they make your current people feel proud, too. A 2023 Gallup study said employees at recognized companies are 12% happier with their jobs.
I totally get it, My old job got a “best workplace” award once, and I was like, “Hey, I work somewhere cool!” It’s a little boost, you know?
That said, no award’s gonna fix a bad workplace. If your team’s stressed out, Award recognition won’t keep them around.
It’s more about shining a light on what you’re already doing right, like maybe you’ve got a great work-from-home setup or a mentorship thing that’s actually helpful.
Otherwise, it’s just a fancy logo. Ever notice how some companies flash awards but their employees are jumping ship? What’s up with that?
Big Awards or Small Ones: What’s the Move?
So, should you chase a big, shiny award or go for something smaller? Big ones, like Fortune’s “Best Companies” or Deloitte’s awards, get a ton of attention.
People know them, and they scream “we’re a big deal.” But yikes they cost a fortune to apply for, like thousands of bucks, and you’re up against giants.
Smaller awards, like a local “Top Employer” or something specific to your industry, are way easier to go for, but they might not impress everyone.
I know this startup that went for a regional “Best Workplace” award because it was cheaper and less of a hassle. They won, and it helped them hire a few local folks.
But then they tried recruiting out of state, and people were like, “Uh, what’s that award?” It’s tricky. I’m kind of torn big awards feel like a flex, but smaller ones seem more doable for most companies.
You could also just lean on employee reviews, like on Glassdoor or LinkedIn. That’s super real, but only if your team’s actually happy.
What do you think big award or something more niche?
What’s Next for Awards?
Looking ahead, awards are gonna be a bigger deal. With remote work everywhere, people have so many options.
A 2025 McKinsey report said 40% of job seekers might care more about a company’s reputation than salary for remote jobs.
That’s huge. Awards could be what makes someone pick you over the next guy. Plus, there’s new awards popping up like for diversity or remote work policies that really click with younger people, like Gen Z.
But, okay, here’s a random worry: what if awards get played out? Like, if every company’s “award-winning,” does it even matter anymore?
I think they’ll still work, but only if they’re from a legit source and you’ve got the goods to back it up.
Maybe companies will start doing weird stuff, like posting award wins on Instagram Reels or something. Oh, and it’s not just hiring awards can help with partnerships or even getting customers.
Ever thought about how an award could boost your whole business, not just your hires?
Alright, Let’s Tie This Together
Awards can give your hiring a real edge. They make people trust you, help you stand out in the job market chaos, and keep your team feeling good. But they’re not a fix-all.
Your workplace has to match the hype. Whether you’re going for a big national award or a smaller Award Nomination, it’s about being real.
I’ve seen companies totally change their hiring game by being smart about this. It’s a hassle sometimes fees, applications, all that but in a tight talent market, it’s worth it.
I’m kinda curious: what’s one award you think your company could go for? And how would you make sure it’s more than just a trophy on a shelf?
