The global gummy supplements market was valued at USD 9.30 billion in 2023 and is projected to grow from USD 10.50 billion in 2024 to USD 27.57 billion by 2032, reflecting a compound annual growth rate (CAGR) of 12.89% during the forecast period. North America dominated the market in 2023, holding a significant share of 44.19%. Additionally, the U.S. market is expected to see substantial growth, reaching an estimated value of USD 10.78 billion by 2032, driven by increasing demand for easy-to-consume supplements and growing investments from market players in launching new products.
Gummy supplements are a popular form of dietary aid designed to enhance nutrient absorption. These gummies typically contain vitamins, minerals, probiotics, and other essential nutrients, and offer a chewable, candy-like texture and taste. Rich in nutrients, gummy supplements have become a preferred alternative to traditional supplement forms. As consumers increasingly focus on their health, the demand for convenient, simple, and effective ways to meet nutritional needs is on the rise. Research indicates that over a third of the population consumes vitamin supplements to boost energy levels. Besides improving nutrient absorption, gummy supplements are highly portable, making them an ideal choice for individuals with busy lifestyles.
Information Source: https://www.fortunebusinessinsights.com/gummy-supplements-market-109478
List of Key Players Mentioned in the Report:
- Church & Dwight (U.S.)
- Haleon Plc. (U.K.)
- Nordic Naturals (U.S.)
- Hero Nutritionals (U.S.)
- Nutri Bears (India)
- Jamieson Vitamins (Canada)
- The Clorox Company (U.S.)
- H&H Group (Hong Kong)
- Unilever Plc. (U.K.)
- Nestle Health Science (Switzerland)
Segmentation:
Single Vitamin Segment Dominates Due to Widespread Micronutrient Deficiencies
The gummy supplements market is categorized by product type into multi-vitamins, minerals, probiotics, omega-3 fatty acids, collagen, single vitamins, and others. In 2023, the single vitamin segment held the largest market share. This growth is driven by the high prevalence of deficiencies in vitamins such as C, D, and B across various age groups, increasing the demand for single vitamin supplements.
Adults Segment Leads the Market Due to Convenience and Taste Appeal
The market is also segmented by end-user into adults, children, and geriatric populations. The adult segment holds the largest share, driven by the convenience and pleasant taste of gummy supplements, which effectively mask the unpleasantness often associated with pills or capsules. This appeal is especially strong among middle-aged adults who experience "pill fatigue."
Supermarkets/Hypermarkets Segment Holds the Largest Share Due to Accessibility and Convenience
In terms of distribution channel, the market is divided into supermarkets/hypermarkets, pharmacies/drug stores, specialty stores, online retail, and others. Supermarkets and hypermarkets dominate, offering convenient shopping experiences, home delivery, and bulk purchasing options that make it easy for consumers to access a wide range of gummy products.
Regional Insights:
The gummy supplements market is also analyzed by region, including Europe, North America, Asia Pacific, South America, and the Middle East & Africa.
Report Coverage:
This report provides both quantitative and qualitative insights, covering market sizing, growth rates across various segments, an analysis of the competitive landscape, regulatory considerations, and recent industry trends, including mergers and acquisitions.
Drivers and Restraints:
Strategic Product Promotion and Diversified Functional Offerings Drive Demand
Effective promotional campaigns such as Swisse Wellness' "Function, Fun Gummies" and Power Gummies' "GummyUpShapeUpDressUp" are essential for increasing product awareness and attracting consumers, driving market growth. Furthermore, the presence of brands like Swisse Wellness, which offers gummies with various functional benefits, and Power Gummies, which targets health-conscious consumers, broadens the product range and appeals to a wider audience.
However, the use of high levels of sugar alcohols to enhance flavor may pose health risks, potentially discouraging consumers and hindering market growth.
Regional Insights:
North America Leads the Market Due to Strong Presence of Manufacturers
North America is the dominant region in the gummy supplements market, holding approximately 44.48% of the market share in 2023. This leadership is attributed to a strong presence of established manufacturers, increased adoption of gummy products, and access to a diverse range of supplements.
The Asia Pacific region is seeing growing demand for gummy supplements, driven by an increasing number of sports enthusiasts and a heightened awareness of health-conscious lifestyles, including veganism.
Competitive Landscape:
Key Players Focus on Product Innovation to Meet Consumer Demand
Major players in the gummy supplements industry, such as Church & Dwight, Haleon Plc, and The Clorox Company, are contributing significantly to market growth. They offer a wide variety of flavored nutritional products enriched with vitamins and minerals, using effective sales strategies to meet consumer demand and drive market expansion.
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Key Industry Development:
In April 2023, TopGum, a leading player in the nutritional supplements sector, acquired PharmltBe, an R&D specialist, with the goal of enhancing gummy production using advanced techniques in the future.
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