The food intolerance products market was valued at USD 76.93 billion in 2023 and is anticipated to reach USD 85.92 billion in 2024. By 2032, the market is projected to grow significantly, reaching USD 230.98 billion at a CAGR of 13.16% during the forecast period.
The rising popularity of free-from food products has been a major driver of market growth, fueled by increasing incidences of food intolerance and the adoption of healthier lifestyles. These trends have encouraged food manufacturers to develop products free from common allergens such as gluten, nuts, and dairy, catering to diverse dietary preferences and improving customer satisfaction.
This data is highlighted in the Fortune Business Insights™ report titled "Food Intolerance Products Market, 2024-2032."
Information Source: https://www.fortunebusinessinsights.com/food-intolerance-products-market-110038
LIST OF KEY COMPANIES PROFILED IN THE REPORT:
- Conagra Brands Inc. (U.S.)
- Hain Celestial Group Inc. (U.S.)
- Amy's Kitchen Inc. (U.S.)
- Arla Foods Amba (Denmark)
- General Mills Inc. (U.S.)
- Danone SA (France)
- Reckitt Benckiser Group Plc (U.K.)
- Beyond Meat (U.S.)
- Oatly Group AB (Sweden)
- The Kellogg Company (U.S.)
Segmentation:
Dairy Alternatives and Lactose-Free Products Gain Popularity Due to Innovations in Plant-Based Products
The food intolerance products market is segmented into several categories, including dairy alternatives and lactose-free products, bakery products, chocolates and confectionery, meat alternatives, specialized nutrition, snacks and processed food, and condiments and dressings. In 2023, the dairy alternatives and lactose-free products segment held the largest market share. This is due to ongoing innovations by plant-based milk manufacturers, who are introducing new versions and flavors to meet the rising demand for lactose-free options.
Rising Incidence of Lactose Intolerance in Asia and Africa Boosts Sales of Dairy and Lactose-Free Products
The market is also segmented by intolerance type, including dairy and lactose intolerance, sugar intolerance, gluten intolerance, and meat intolerance. The dairy and lactose intolerance segment captured the largest share of the market in 2023, driven by the growing prevalence of lactose intolerance in Asian and African countries, further fueling the demand for dairy and lactose-free products.
Robust Growth in Conventional Products Due to Their Wide Availability
The market is divided into organic and conventional categories. In 2023, the conventional products segment accounted for the largest market share, as these products are widely available in various flavors and versions. The wide range of choices available to customers helps drive strong sales growth in this segment.
Better Product Segregation Boosts Supermarkets/Hypermarkets as Popular Distribution Channels
The market's distribution channels include supermarkets/hypermarkets, convenience stores, online retail, and others. In 2023, supermarkets/hypermarkets dominated the market due to better and clearer product segregation. These stores make it easier for customers to find the right products that suit their dietary needs, contributing to their popularity.
Regional Market Overview
The report covers key regions, including North America, Europe, Asia Pacific, South America, and the Middle East & Africa, highlighting the global reach and demand for food intolerance products across diverse markets.
Report Coverage:
The report provides a comprehensive analysis of the food intolerance products market, highlighting several key areas, including leading distribution channels, product types, and top market players. It also examines the latest market trends and significant industry developments shaping the sector. Beyond these aspects, the report delves into additional factors contributing to the market's growth, offering valuable insights to industry stakeholders.
Drivers and Restraints:
Food Intolerance Items to Gain Major Traction Due to Their Promotion as ‘Health Halo’
Many food manufacturing companies are promoting food intolerance products as superior to conventional options in terms of both nutrition and taste. This marketing strategy, known as the ‘health halo’, helps companies attract new customers, particularly those with dietary restrictions or those seeking healthier lifestyle choices. This approach is expected to drive growth in the food intolerance products market during the forecast period.
However, the higher cost of these products remains a challenge, as they are often unaffordable for budget-conscious consumers, which can limit their widespread adoption and hinder sales.
Regional Insights:
Increasing Launch of Sugar-Free Products Helped Asia Pacific Dominate Global Market
Asia Pacific leads the food intolerance products market, with many companies in the region promoting and selling sugar- and lactose-free food products to cater to the dietary preferences of their customers.
Europe is emerging as a promising market as well, driven by an increasing number of consumers adopting keto and vegan diets. This shift in dietary preferences is fueling the demand for food intolerance products across the region.
Competitive Landscape:
Key Market Players to Focus On New Product Developments to Expand Their Presence
Key manufacturers in the food intolerance products market are introducing new and improved versions of their products to expand their customer base and enhance their geographical presence. Many of these companies specialize in both gluten-free and non-gluten-free foods, prompting them to separate their manufacturing lines to avoid cross-contamination of ingredients. These strategies are designed to strengthen their brand value and build trust with customers, helping them stay competitive in the growing market.
Notable Industry Development:
- May 2023: Indian company Bonn Group of Industries introduced a millet-based gluten-free bread under its Bonn Millet bakery product range. The new bread is being promoted across India through the tagline “Go Healthy With Millets”.
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