Color Cosmetics Market Demand and Trends: Market Analysis to 2032
The global color cosmetics market size was valued at USD 77.73 billion in 2023 and is projected to grow from USD 82.16 billion in 2024 to USD 128.11 billion by 2032, exhibiting a CAGR of 5.7% during the forecast period.

The Global Water Purifier Market has recently been analyzed and explored by Fortune Business Insights™ in their latest market research report. The team of dedicated analysts and researchers has gone to great lengths to provide a comprehensive overview of both current and future scenarios pertaining to the Water Purifier Market. As a result, this report is packed with valuable insights that will be highly advantageous for industry players looking to maintain a competitive edge.

The report also highlights limiting factors and regional industrial presence that may impact market growth trends beyond the forecast period of 2032. The market research aims to gain a complete understanding of the industry's potential and provide information that will help companies to make informed decisions. The Water Purifier Market Report is an impressive 100+ page document that includes a comprehensive table of contents, a list of figures, tables and graphs, as well as a comprehensive analysis.

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Forecast Growth Projected:

The global water purifier market size was valued at USD 35.01 billion in 2024. The market is projected to grow from USD 37.67 billion in 2025 to USD 62.88 billion by 2032, exhibiting a CAGR of 7.6% during the forecast period.

List of the Key Players in the Water Purifier Market:

  • A. O. Smith Corporation (U.S.)
  • Brita LP (U.S.)
  • Pentair PLC (U.S.)
  • Culligan International Company (U.S.)
  • Unilever PLC (U.K.)
  • Panasonic Corporation (Japan)
  • LG Electronics (South Korea)
  • Helen of Troy Limited (U.S.)
  • Best Water Technology Group (Austria)
  • Kent RO Systems Ltd. (India)
  • iSpring Water Systems LLC (U.S.)
  • The 3M Company (U.S.)
  • Honeywell International Inc. (Switzerland)
  • General Electric Company (U.S.)

Segments

In terms of product type, the market is segmented into point-of-entry filters and point-of-use filters. The point-of-use filters are sub-segmented into counter top filters, under the counter filters, faucet-mounted filters, pitcher filters, and others.

Based on category, the market is segregated into gravity filters, UV filters, RO filters, and others.

On the basis of application, the market is segmented into light commercial and residential.

On the geographical front, the market covers Europe, North America, Asia Pacific, the Middle East and Africa, and Latin America.

Report Coverage

The report offers a holistic view of the market size, share, volume, and revenue. It has also delved into Porters’ Five Force Analysis and SWOT analysis. The report has been prepared through qualitative and quantitative analysis to bolster the strategic approach. Primary interviews have been used to validate assumptions, findings, and the prevailing business scenarios. The report has also been prepared through secondary resources, such as annual reports, press releases, white papers and journals.

Drivers and Restraints

Smart Purification Trend to Propel Industry Growth

Well-established players are well poised to invest in smart purifiers through the integration of advanced technologies. Water purifier market share will gain traction from the demand for purifiers that can monitor usage and send alerts or notifications at the end of their maintenance cycle. The strong demand from emerging economies will encourage water purifier suppliers to invest in Asia Pacific and Latin America. With the demand to reduce weight and boost the immune system soaring, industry players will continue to invest in technological advancements.

Key Industry Development:

  • November 2022 - Culligan International merged with Waterlogic Group Holding to create ‘Culligan’, a leader in clean and sustainable drinking water solutions.

  • August 2022: LG Electronics launched its latest water purifier system, the PuriCare Self-Service Tankless Water Purifier, in the Malaysian market. The newly launched system comes with user-replaceable filters.

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