Cash Ur Drive Marketing IPO GMP Today, Price Band, Lot Size & Details [2025]
The SME IPO segment in India continues to gain momentum, and one of the newest entrants catching investor attention is the Cash Ur Drive Marketing IPO. Known for its innovative outdoor and transit media advertising solutions, Cash Ur Drive Marketing Ltd is stepping into the capital markets with a promising issue size and bold expansion plans.
This blog provides a complete overview of the Cash Ur Drive Marketing IPO GMP, price band, lot size, company background, and other critical investment details. If you're exploring opportunities in upcoming SME IPOs, this might be one to watch.
Introduction to Cash Ur Drive Marketing Ltd
Incorporated in July 2009, Cash Ur Drive Marketing Ltd is a pioneer in outdoor and transit media advertising. With operations spread across several Indian cities, the company offers 360-degree brand promotion solutions. Their USP lies in mobile advertising using car wraps, turning everyday vehicles into moving billboards.
The company’s media offerings include:
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Auto and Cab Branding
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In-cab Digital Screens
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Billboards and Hoardings
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Digital Wall Paintings
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Event Promotion
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EV and Charging Station Branding
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Print Media in Newspapers and Trade Journals
What makes Cash Ur Drive Marketing stand out is their ability to seamlessly blend outdoor media with print and digital touchpoints, creating highly engaging campaigns. They are also tapping into green transit by promoting EVs and charging stations.
However, investors should take note—while the company appears profitable on paper, a deeper dive into the cash flow statement might reveal some hidden concerns. As with all IPOs, a thorough evaluation is essential.
Cash Ur Drive Marketing IPO Details
The Cash Ur Drive Marketing IPO opens on 31 July 2025 and closes on 04 August 2025. This SME IPO consists of a fresh issue and an offer for sale, amounting to a total issue size of Rs. 60.79 crores.
Cash Ur Drive Marketing IPO Structure:
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Fresh Issue: 44.69 lakh shares (Rs. 58.10 Cr)
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Offer for Sale (OFS): 2.07 lakh shares (Rs. 2.69 Cr)
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Total Issue Size: 46.76 lakh shares aggregating Rs. 60.79 Cr
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IPO Type: Book-Built Issue under SME Category
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Listing Exchange: NSE SME
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IPO Price Band: ₹100 to ₹105 per share (expected, may vary)
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Minimum Lot Size: 1,200 shares
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Minimum Investment: ₹1,26,000 (assuming ₹105 upper band)
This IPO is managed by reputed merchant bankers and is likely to attract both retail and HNI investors interested in the booming advertising and media space.
Cash Ur Drive Marketing IPO GMP Today
The Cash Ur Drive Marketing IPO GMP (Grey Market Premium) is a key focus for short-term investors aiming for listing gains. As of today, the GMP for Cash Ur Drive IPO is reported to be in the range of ₹30–₹40 per share in the unlisted grey market.
This premium suggests that investor sentiment is relatively bullish. However, GMP is speculative, unofficial, and should not be the sole criterion for investing. Factors like company fundamentals, sector growth, and financial health should take precedence.
Objectives of the IPO
The proceeds from the fresh issue will be used for:
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Working Capital Requirements: Supporting operational cash flows as the company scales geographically.
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Business Expansion: Entering new cities and strengthening service offerings.
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Marketing and Brand Building: Enhancing visibility in competitive advertising markets.
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General Corporate Purposes: Administrative upgrades, tech integration, etc.
The OFS (Offer for Sale) component allows existing shareholders to partially exit or book profits, which is common in many SME IPOs.
Company Financials & Performance Snapshot
While the company has demonstrated strong revenue growth in recent years, it’s important to review the cash flow statement closely. Many businesses in the media and advertising industry operate on credit cycles, leading to a mismatch between reported profits and actual bank inflows.
Investors should analyze:
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Net profit margins
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Cash flow from operations
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Client payment cycles
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Advertising contract tenure and renewal rates
This due diligence helps in making informed decisions and reducing IPO-related risks.
IPO Timeline (Tentative)
This timeline is tentative and may be subject to changes as per regulatory approvals and market conditions.
Why Should You Watch This IPO?
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✅ Growing advertising market, especially in Tier 2 and Tier 3 cities.
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✅ Unique business model focusing on transit and EV branding.
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✅ Expansion plans align with urban mobility and digital media trends.
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✅ Experienced management with a decade-long track record.
However, the red flag remains the low operational cash flow, which must be weighed before investing.
FAQs – Cash Ur Drive Marketing IPO GMP
Q1. What is the GMP of Cash Ur Drive Marketing IPO today?
As per grey market trends, the GMP is approximately ₹30–₹40. It varies daily based on demand.
Q2. What is the lot size of this IPO?
The minimum lot size is 1,200 shares, and the minimum investment required is around ₹1,26,000.
Q3. What is the IPO issue size?
The total issue size is Rs. 60.79 Crores, including a fresh issue and offer for sale.
Q4. When is the listing date for the IPO?
The expected listing date is 07 August 2025, on the NSE SME platform.
Q5. What does the company do?
Cash Ur Drive Marketing Ltd is engaged in outdoor advertising, offering services like cab branding, digital wall painting, hoardings, and event media.
Q6. Is this a book-built issue or fixed price?
It is a book-built SME IPO, allowing price discovery within the set price band.
Conclusion: Should You Apply for Cash Ur Drive Marketing IPO?
The Cash Ur Drive Marketing IPO GMP presents a fresh opportunity in India’s dynamic advertising and media sector. With a distinctive focus on car wraps, EV promotions, and digital OOH (Out-of-Home) media, the company stands at the intersection of traditional and modern marketing.
While the IPO GMP suggests listing gains
