Apple cider vinegar, produced through the fermentation of apple juice, is widely utilized across various sectors, including nutraceuticals, cosmetics, and food services. Beyond its common use in baking, it acts as a natural preservative, enhancing the shelf life of products like pickles. The growing demand for apple cider vinegar is primarily driven by the food and beverage industry, with its health benefits—such as immune support, metabolism boosting, and weight loss assistance—playing a key role in market growth.
According to a report from Fortune Business Insights™ titled "Apple Cider Vinegar Market, 2024-2032," the global apple cider vinegar market outlooks is projected to reach USD 1,009.40 million by 2032, up from USD 619.43 million in 2023, with a compound annual growth rate (CAGR) of 5.7% from 2024 to 2032.
Known for its antimicrobial properties, apple cider vinegar has been linked to benefits such as improved glucose and insulin regulation, weight loss, and reduced calorie intake, driving its increasing popularity. Rising consumer awareness of these advantages is fueling market demand, particularly with the availability of more convenient product formats, including capsules, gummies, and powders. Companies like Vermont Village are tapping into this trend by offering ready-to-drink apple cider vinegar shots in single-serving packets, enhancing consumer convenience and expanding market reach.
Additionally, manufacturers are responding to this demand by introducing products with specific labeling claims, such as non-GMO, gluten-free, organic, and vegan. For example, Nature's Truth offers vegan apple cider vinegar capsules made with plant-based herbal ingredients, highlighting attributes like vegan-friendly, gluten-free, non-GMO, and free from artificial flavors or sweeteners—further boosting market growth.
Information Source: https://www.fortunebusinessinsights.com/apple-cider-vinegar-market-105136
The Presence of Key Players to Raise Demand in North America
North America is expected to dominate the apple cider vinegar (ACV) market during the forecast period, largely due to the strong presence of numerous producers in the United States. These companies are actively launching new ACV products, which has contributed to increased consumer acceptance and market growth. A prime example is Garden of Life, which introduced its Mykind line of apple cider vinegar gummies in February 2021. In 2020, the North American ACV market was valued at USD 277.92 million.
The Asia Pacific region is also projected to capture a significant share of the ACV market, driven by the entry of new competitors and the introduction of innovative products. For example, Goli Nutrition launched ACV gummies in the Indian market, further fueling the region's growth and expanding consumer access to these products.
Providing Unique Products to Help Companies Develop Their Brands
Leading companies in the apple cider vinegar industry are focusing on innovation by introducing new products and experimenting with unique flavors and ingredients to enhance taste and attract a broader consumer base. This strategy helps them solidify their market presence and boost brand recognition. A notable example is Lost Coast Food Co., which launched three varieties of sparkling cider vinegar juice in May 2019. Made primarily from fruit juice with a small addition of ACV, this product diversification underscores the industry's efforts to appeal to health-conscious consumers while offering refreshing alternatives to traditional apple cider vinegar products.Lead by Liquid Segment with Strong Application Support
The apple cider vinegar market is segmented by distribution channel, type, form, and region.
-
Type: The market is categorized into filtered and unfiltered apple cider vinegar.
-
Form: Apple cider vinegar is available in both liquid and tablet forms, with liquid products being more widely used and expected to dominate the market.
-
Distribution Channels: The market is divided into various distribution channels, including hypermarkets and supermarkets, traditional food stores, online channels, and others.
-
Regions: The market is segmented into five regions: North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
Molson Coors, a beverage company, buys Aspall Cyder Limited
Leading companies in the apple cider vinegar industry are prioritizing innovation by introducing new products and experimenting with unique flavors and ingredients to enhance taste and appeal to a wider consumer base. This approach helps them strengthen their market position and increase brand recognition. A prime example is Lost Coast Food Co., which launched three varieties of sparkling cider vinegar juice in May 2019. Primarily made from fruit juice with a touch of ACV, this product diversification highlights the industry's commitment to catering to health-conscious consumers while providing refreshing alternatives to traditional apple cider vinegar offerings.
Expanding Understanding of ACV's Health Advantages to Encourage Growth
The global food and beverage industry is experiencing a surge in demand for wholesome and nutritious products, driven by a growing awareness of exercise and healthy living. This trend is expected to significantly boost the apple cider vinegar (ACV) market. ACV is widely recognized for its health benefits, including helping to regulate blood pressure and blood sugar levels, as well as reducing harmful cholesterol. According to the Canadian Digestive Health Foundation, ACV offers nutritional benefits similar to those of a whole apple, even without the fiber. These health advantages are anticipated to further propel the demand for ACV in the coming years.
Industry Development:
In June 2019: Swander Pace Capital announced its acquisition of Bragg Live Food Products, Inc., a prominent brand in the U.S. food and beverage industry. This acquisition has enabled Bragg to strengthen its brand presence and expand its reach in the international market, positioning the company for further growth and development in the global health and wellness sector.
List of Key Players Profiled in the Apple Cider Vinegar Market Report:
- Barnes Naturals Pty Ltd (Maryborough, Australia)
- Carl Kuhne KG (Hamburg, Germany)
- Molson Coors Beverage Company (Chicago, U.S.)
- Global Export Marketing Co. Ltd (American Garden) (New York, U.S.)
- Swander Pace Capital (Bragg) (San Francisco, U.S.)
- Manzana Products Co. Inc. (Sebastopool, U.S.)
- NOW Health Group Inc. (Bloomingdale, U.S.)
- Mizkan America, Inc. (Mount Prospect, U.S.)
- Stonewall Kitchen (York, U.S.)
- Lost Coast Food Co. Ltd. (London, UK)
Blog Related Insights:
Comments
0 comment