Running a small business, launching a startup, or leading a company, you’ve probably wondered how to get your name out there without blowing your budget.

PR agencies offer a ton of services — press releases, media pitches, social media, you name it. But what do they actually do? And how do you pick what’s worth it? I’ve been there, helping friends navigate agency pitches and scratching my head over costs.

Here’s a 1500-word rundown of PR agency services, spotlighting firms like Market Recovery and GSK, with tips to use PR Agency Review to find the right fit for you.

Press Releases: Your Brand’s First Shout

Press releases are like your brand’s megaphone. They’re short, snappy announcements about your new product, funding, or big milestone. A good one catches a journalist’s eye or sparks customer interest. Market Recovery churns out releases that hit the right inboxes. A buddy’s startup paid $1,200 for a release through them and landed in TechCrunch — pretty sweet for the price.

But, honestly, press releases can flop. I’ve seen businesses send out boring ones that nobody reads. A friend’s café hired a cheap agency, and their release felt like it was written by a robot. Firms like GSK, with their knack for corporate polish, usually avoid that trap by tailoring each release. Costs run $500–$3,000, depending on the agency and distribution.

Got big news? A press release can amplify it. Check PR Agency Review to find firms like Market Recovery that get results, not just empty promises.

Media Relations: Getting You in the News

Media relations is about pitching your story to journalists, bloggers, or influencers. It’s the art of knowing who to call and when. GSK is a pro at this, landing clients in places like Forbes or Bloomberg, especially in finance or pharma.

A small retailer I know spent $2,000 on a media campaign and got a local TV spot that packed their store.

Here’s the rub: there’s no guarantee. Journalists are picky, and even a killer pitch can bomb if the timing’s off. A startup founder I talked to was bummed when their agency’s pitches went nowhere — their story just wasn’t “newsy” enough. Market Recovery shines by targeting niche outlets for startups, upping your chances of coverage.

Want to see your name in print? Media relations can make it happen. PR Agency Review has real feedback on agencies like GSK that have the connections you need.

Content Creation: Telling Your Story Right

PR isn’t just about news — it’s about your story. Agencies write blog posts, whitepapers, or LinkedIn articles to build your brand’s voice. Market Recovery helped a friend’s e-commerce shop with blogs that boosted website traffic by 15%. GSK focuses on thought leadership, like op-eds for executives that land in industry mags.

Content isn’t cheap — $1,000–$5,000 a month for regular work. It’s great for small businesses wanting customer clicks or CEOs aiming to look like experts. But it takes time, and some agencies miss the mark on tone. I read a blog once that sounded like a corporate memo — ugh. PR Agency Review can point you to firms like Market Recovery that nail your style.

Got a story to share? Content creation builds your brand, but you need an agency that gets you. Reviews help.

Crisis Management: Your Brand’s Lifeline

Nobody wants to think about a PR crisis — bad reviews, a product flop, or a social media mess. But they happen. Crisis management is about fast, smart responses to save your reputation. GSK is a go-to for big players like pharma companies, handling bad press like pros. A small business I know used Market Recovery for a $4,000 crisis plan when a customer rant went viral, and it saved their online image.

Crisis work costs $5,000–$20,000, depending on the chaos. It’s worth it when your brand’s at stake. The key is being ready — agencies can prep response plans or train you to face the media. I’ve seen businesses ignore this and crash hard. One bad post can spiral fast, you know? PR Agency Review can show you which firms, like GSK, handle crises well.

Ever think about what you’d do if your brand took a hit? A crisis plan could save you.

Social Media Management: Your Online Vibe

Social media management is huge in PR. Agencies run your Twitter, Instagram, or LinkedIn, posting content and chatting with followers. Market Recovery builds fun, engaging campaigns for startups. GSK leans toward corporate clients, creating slick social strategies for brands like healthcare firms.

It’s more than just posting. Agencies track likes, shares, and growth — $1,000–$10,000 a month, depending on effort. But mess it up, and it hurts. A startup I know tried their own social media and got slammed for a clueless tweet. PR Agency Review can help you find pros like Market Recovery who keep your accounts sharp.

Want more followers? Social media management through GSK or Market Recovery can boost your online game.

Reputation Management: Keeping Your Name Clean

Reputation management pulls it all together, making sure people see your brand the way you want. It’s about tracking online chatter, responding to feedback, and shaping perceptions. GSK does this for big names, keeping trust high. Market Recovery helped a retailer I know fix bad Yelp reviews with a $3,500 campaign.

This runs $2,000–$15,000 a month and is key for startups facing doubters or businesses recovering from a hit. But it’s not perfect — some agencies make you sound too polished, like a robot. I’ve seen that backfire when customers want “real.” PR Agency Review can guide you to firms like GSK that keep it authentic.

Worried about what people say online? Reputation management is your shield — just pick the right agency.

What Services Fit You?

Picking the right services depends on your goals, budget, and business type. Here’s how it breaks down.

Small Business Owners

You’re stretched thin, so start with affordable stuff like press releases or social media. A $1,000 release from Market Recovery can get you local buzz, like a bakery I know that hit the news.

Social media campaigns, around $2,000 a month, grow your online crowd. PR Agency Review has reviews on small agencies that won’t overcharge — skip big names like GSK unless you need their firepower.

Startups

Startups need attention fast. Media relations and content creation are your best bets. A $3,000 media campaign from Market Recovery could land you in tech blogs. Blogs or articles, starting at $1,000, build your story over time.

PR Agency Review shows which agencies work for startups — avoid those with spotty records.

Established Business Leaders

If you’re a CEO or corporate leader, focus on reputation management and thought leadership. GSK crafts op-eds for $2,000–$5,000 that make you look sharp. Crisis management, starting at $5,000, keeps you safe. Check PR Agency Review for firms that handle high-stakes PR like GSK.

Picking the Right Agency

The agency you choose makes or breaks your PR. I’ve heard nightmares — businesses paying thousands for nothing. That’s where PR Agency Review saves the day. It’s got raw client feedback on firms like Market Recovery and GSK. A startup I know found a $1,500/month social media agency through reviews and tripled their followers.

Make sure the agency gets your industry. GSK kills it for corporate or crisis PR, while Market Recovery is great for startup campaigns. PR Agency Review lets you check their track record before you sign.

A Few Thoughts to Chew On

PR services can take your brand places, but it’s not one-size-fits-all. Press releases and media relations give quick wins. Content and social media build your story over time.

Crisis and reputation management keep you safe. I’ve seen businesses soar with the right agency and tank with the wrong one. Maybe I’m overthinking it, but I’d start small — test a press release or social campaign before going all-in.

PR Agency Review is your best friend for finding firms like Market Recovery or GSK that actually deliver. So, what’s your next step?