Is your Shopify store not ranking well on Google? Wondering why your traffic or sales are lower than expected? The issue could lie beneath the surface — and that’s exactly what a Shopify website audit is designed to uncover.
In this guide, we’ll break down everything you need to know about Shopify SEO audits, how they work, why they matter, and what to expect from a professional Shopify SEO services audit.
What Is a Shopify Website SEO Audit?
A Shopify SEO audit is a comprehensive health check of your online store. It looks at all the elements that affect your store’s visibility on search engines—from site structure and page speed to keywords and backlinks.
Think of it like taking your store to the SEO doctor.
Why Is an SEO Audit Important for Shopify Stores?
Many store owners assume their site is “SEO-friendly” just because it's built on Shopify. But the truth is: even the best-looking store can have SEO problems.
Here’s why an SEO audit for Shopify is essential:
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Identify technical issues (like broken links, duplicate content, or slow loading pages)
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Fix on-page SEO errors (missing meta tags, poor headings, or unoptimized images)
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Find keyword gaps and content opportunities
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Boost search engine rankings and organic traffic
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Improve user experience for higher conversion rates
What’s Included in a Shopify SEO Services Audit?
When you work with a professional SEO service for Shopify, your audit will typically cover:
1. Technical SEO Audit
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Page speed analysis
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Mobile-friendliness
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Crawlability & indexing issues
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Canonical URLs & redirects
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Sitemap and robots.txt checks
2. On-Page SEO Audit
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Title tags, meta descriptions, and headers
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Image alt text and file names
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Keyword usage and content quality
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URL structure and internal linking
3. Content & Keyword Analysis
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Identify keyword opportunities
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Check for duplicate content
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Evaluate blog and product page relevance
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Recommendations for content strategy
4. Off-Page SEO & Backlink Review
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Analyze your backlink profile
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Spot toxic or spammy links
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Identify opportunities for link building
5. Shopify-Specific SEO Checks
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App conflicts that affect SEO
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Theme code issues
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Structured data (schema) implementation
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Collection and product page optimization
How Often Should You Audit Your Shopify Store?
Ideally, you should run a Shopify SEO audit:
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Before launching your store
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Every 6–12 months as part of ongoing SEO
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After major design/theme changes
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When organic traffic drops unexpectedly
Can You Do a Shopify SEO Audit Yourself?
Yes, you can run a basic audit yourself using tools like:
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Google Search Console
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Google PageSpeed Insights
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Screaming Frog
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Ahrefs or SEMRush
But for deeper technical insights, content strategies, and competitor benchmarking, it’s best to hire a professional who specializes in Shopify SEO services.
FAQs: Shopify SEO Audit
1. How long does a Shopify SEO audit take?
A basic audit can take a few hours, while a full professional audit might take 3–7 business days depending on store size and complexity.
2. Do I need a developer to fix SEO audit issues?
Some fixes (like editing theme code or redirecting URLs) may require developer support, but many on-page fixes can be handled within Shopify by SEO experts.
3. Will an SEO audit immediately improve my rankings?
Not immediately, but it lays the groundwork. After implementation, many stores start seeing results in 4 to 8 weeks, depending on competition and how well issues are resolved.
Final Thoughts: Ready for Your Shopify SEO Audit?
Running a Shopify website audit isn’t just a technical task—it’s a growth strategy. A proper SEO audit can uncover what’s holding your store back from ranking higher, getting more organic traffic, and ultimately making more sales.
At Shop Gait, we specialize in Shopify SEO services and offer in-depth audits tailored to your niche, products, and goals. We don’t just find problems—we help you fix them and rank better.
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