Salesforce Marketing Cloud Next is an AI-driven, agentic marketing platform where autonomous agents handle campaign creation, personalization, engagement, and optimization. Built on Agentforce, it turns marketing into real-time, two-way conversations using rich data. No migration needed just smarter, faster, outcome-driven marketing.
Introducing Marketing Cloud Next: The Agentic Marketing Revolution
Salesforce has launched Marketing Cloud Next, a purpose-built, agentic marketing platform powered by autonomous AI agents across the entire customer funnel. This isn’t just AI assistance, it’s AI that acts.
How it’s different:
How it’s different:
- Fully Agentic, Not Just Assistive
Built natively on the Salesforce Platform and powered by Agentforce, these AI agents operate like seasoned team members, understanding business objectives, taking initiative, and delivering outcomes. They don’t wait for step-by-step instructions. - Data-Driven & Cross-Channel
Agents activate both structured and unstructured data from Data Cloud like emails, docs, CRM logs, even SharePoint and Google Drive to personalize across email, SMS, web, ads, and more. - Beyond "Do‑Not‑Reply" Marketing
Every channel becomes a two-way conversation. AI agents respond in real-time and escalate to humans when needed, ensuring engagement stays alive.
Core Capabilities:
- Create full campaign brief + audience segmentation + journey flow in hours, using unstructured data for content
- Engage with adaptive responses with real-time decisioning and dynamic web experiences
- 4/7 lead generation, nurturing, lead scoring, and multilingual conversation support.
- Paid media optimization, automated pausing, bid optimization, ROI-driven segment intelligence.
What’s Next:
- Currently GA: Agentforce features across campaign, engagement, lead management, paid media optimization, and segment intelligence are live.
- Coming Soon:
- Web Curation (October 2025)
- LinkedIn Collaboration (November 2025)
- Marketing Cloud+ SKUs (July 2025)
Marketing Cloud Next marks a pivotal shift from marketer-operated systems to marketer-directed, AI-executed outcomes. This evolution enables greater efficiency, personalization, and strategic focus and it’s not just for individual teams but across entire enterprises. Existing Marketing Cloud users can plug this in without a full migration, thanks to compatibility with legacy tools.
Image Source:
marketing@nimblechapps.com
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