TheSverveBlog

The New Wave of Indian Design: Spotlight on Studio Medium, Betrue, Trisara & Studio Rigu

India’s fashion landscape is undergoing a quiet but powerful transformation. As conscious consumerism grows and design narratives evolve, a new generation of labels is emerging—those that blend aesthetic innovation with purpose-driven values. Among these torchbearers are Studio Medium, Betrue, Trisara, and Studio Rigu—each carving a unique space in the world of contemporary Indian fashion.

Studio Medium: Where Architecture Meets Artwear

Studio Medium redefines minimalism with its structural silhouettes and clean lines. Known for its design-led approach rooted in architecture and geometry, the label turns everyday wear into expressive statements. Studio Medium’s pieces are a masterclass in balance—sharp yet fluid, understated yet powerful. The brand champions sustainability by working with natural fabrics and ensuring small-batch production, making it a go-to for those who seek modern design without compromising ethics.

Betrue: Conscious, Calm & Cultured

Betrue is more than a label; it’s a lifestyle rooted in mindful fashion. With a deep connection to nature and wellness, Betrue brings together comfort and style in a way that feels effortless. Think breathable fabrics, earthy tones, and silhouettes that invite movement. The brand is celebrated for its commitment to ethical craftsmanship and clean design sensibilities, making it an essential name in the conscious fashion movement.

Trisara: Romance in Every Thread

If you’ve ever wanted to wear poetry, Trisara delivers just that. With its soft, feminine aesthetics, Trisara evokes nostalgia while staying grounded in the present. The brand draws inspiration from Indian heritage—floral prints, flowing drapes, and artisanal techniques—but presents it with a global edge. Whether it’s a breezy kurta set or a dreamy co-ord, Trisara’s designs are about embracing grace and storytelling through fabric.

Studio Rigu: Chic, Smart & Globally Aware

Studio Rigu speaks to the modern woman—bold, ambitious, and cosmopolitan. Known for its sleek tailoring, playful prints, and confident use of color, Studio Rigu offers wardrobe essentials that transition seamlessly from desk to dinner. It’s contemporary without losing soul, stylish yet thoughtful. With an emphasis on sustainable materials and ethical production, the label perfectly embodies the idea that fashion can be both forward and kind.

Why These Brands Matter Now

Together, Studio Medium, Betrue, Trisara, and Studio Rigu represent the new ethos of Indian design—one that is rooted in tradition but not bound by it. They challenge norms, embrace sustainability, and above all, prioritize storytelling through style. In a world of fast fashion and fleeting trends, these labels stand tall as beacons of authenticity and creativity.

Whether you're a seasoned minimalist, a romantic dresser, or someone who loves to mix bold with basic, these brands offer something meaningful. The new wave of Indian design is here—and it’s conscious, compelling, and impossibly chic.