The Untapped $50,000 Opportunity in Your Gym Right Now

Top BJJ academies aren't just teaching jiu-jitsu—they're building apparel empires. Here's how Custom No GI Apparel transforms your business:

By The Numbers:

• 18−

• 18−50k/year – Average merch revenue for academies with 100+ students

• 73% higher retention – For students who own team gear

• 5-8X markup – Standard profit margins on Custom BJJ Apparel

"Our 

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29wholesalerashguardssellfor89—and students line up for new drops."
— Andre Galvao, Atos Jiu-Jitsu

The Gear That Pays For Itself

Elite Performance Features

• Tear-proof 230GSM fabric (tested by UFC athletes)

• Sweat-activated grip zones for no-gi dominance

• Rank-specific color systems that drive progression

The Psychology Behind Winning Designs

• "Black Belt Only" exclusivity (27% higher demand)

• Hidden mat-only details (social media gold)

• Anchored pricing (

• 79−

• 79−129 range maximizes perceived value)

The 90-Day Profit Blueprint

Phase 1: Launch (Days 1-30)

• Start with 50 ranked rash guards (breaks even at 60% sold)

• Offer "Founders Edition" numbering (collector's appeal)

• Implement student affiliate program (5% commission per sale)

Phase 2: Scale (Days 31-60)

• Add limited edition fight shorts (bundles increase AOV by 43%)

• Launch pre-orders for next drop (funds production)

• Run "Gear Up Challenge" (students earn merch through attendance)

Phase 3: Dominate (Days 61-90)

• Introduce seasonal collections (Halloween, Worlds, etc.)

• Add custom patches for advanced students (status symbol)

• Host annual gear day (accounts for 20% of yearly sales)

Real Gym Owner Results

Case Study: Checkmat Satellite Academy

• Before: $0 in merch revenue

• After 6 Months:

• $24,000 in apparel sales

• 38 new students from gear visibility

• 12% higher retention rate

"We now plan our gear drops like fight camps—they're that profitable."
— Lucas Lepri, Checkmat Black Belt

2024 Production Calendar (Final Openings)

🚀 Summer Training Series – Order by May 10
🥇 Worlds Championship Collection – Order by June 1
🎃 Halloween Terror Drop – Order by Aug 15

[Secure Your Slot] → (Includes Free "Merch Millionaire" Playbook)