The Asia Pacific cycling wear market comprises various products such as jerseys, jackets, tights, shorts, gloves, helmets, and accessories. The cycling wear offers various advantages such as comfort, safety, moisture-wicking properties, and UV protection. With growing concerns regarding health and obesity, the number of cyclists is increasing rapidly across the region. Cycling has emerged as one of the most popular exercise and recreational activities in Asia Pacific. The growing prevalence of health clubs, cycling clubs, and creation of cycling tracks in urban areas is encouraging cycling activities.
The Asia Pacific cycling wear market is expected to surpass US$ 1,388.6 million by the end of 2028, in terms of revenue, exhibiting a CAGR of 9.0% during the forecast period (2021 to 2028).
Key Takeaways
Key players operating in the Asia Pacific cycling wear are ByteDance (TikTok, Douyin), Kuaishou, Bilibili, Tencent (WeChat, Tencent Video), Alibaba (Taobao, Weibo), Meta (Facebook,Instagram), YouTube, Twitch, OnlyFans, Patreon, Substack, Kickstarter, Indiegogo, Disco, Cameo. ByteDance and Kuaishou are the most popular short-form video platforms in Asia, driving the popularity of cycling content and lifestyle. Cycling is gaining traction among the youth as a fitness and recreational activity. Asia Pacific Cycling Wear Market Growth marketing on social media platforms are promoting cycling gear and accessories.
The growing health awareness and rising disposable income levels in developing Asian countries are driving the demand for premium and technical cycling wear in the region. Well-known sports brands are introducing affordable premium cycling collections targeting performance cyclists as well as recreational riders. Rising pollution levels and focus on sustainability are also encouraging cyclists to opt for eco-friendly and sustainable fabrics for cycling wear.
Technological advancements in fabric and material sciences are allowing manufacturers to integrate features such as breathability, moisture-wicking, UV protection, and dynamic fit into cycling apparel. Compressive activewear fabrics, Phase Change Materials that regulate temperature, and antimicrobial finishes are gaining popularity. Wearable technology integration in the form of heart rate monitors, speedometers, calorie counters, and bike lights is enhancing the cycling experience.
Market Trends
The market is witnessing rising demand for personalized cycling customization including personalized apparel printing and modular bike components. Customizable apparel and gear allow riders to express themselves and choose features based on body type, riding style, and preferences.
Growing health awareness and focus on sustainability are driving demand for technical performance apparel made from eco-friendly fabrics like bamboo, organic cotton, and recycled polyesters. Performance gear manufacturers are increasingly focusing on sustainable sourcing and production to appeal to environmental concerns of cyclists.
Market Opportunities
The growing popularity of indoor cycling and stationary bikes during the pandemic has created opportunities for connected indoor cycling gear and accessories. Fitness apps, virtual racing, and online cycling communities are enhancing the indoor cycling experience.
Ridesharing and bike rental services in leading Asian metros offer opportunities for branded rental gear, monetizing cycling trips, and sponsored community rides. Accessible micromobility can boost recreational and commuter cycling in Asia Pacific.
Impact of COVID-19 on Asia Pacific Cycling Wear Market
The COVID-19 pandemic has significantly impacted the growth of Asia Pacific cycling wear market. During the initial lockdown phases imposed by various governments, cycling activities were restricted and outdoor activities came to a standstill. This led to a steep decline in demand for cycling gears and wear. With closure of physical retail stores and restrictions on outdoor movements, offline sales channels were completely shut down. Manufacturers faced disruptions in their supply chains as production units were temporarily suspended. Freight restrictions affected import and export activities.
However, as lockdown restrictions were eased in phases, cycling emerged as a preferred social distancing compliant outdoor recreational activity. With people spending more time at home, the interest in cycling as a fitness and leisure activity increased manifold. This helped revive the demand for cycling wear to a certain extent in the post-lockdown phases. Manufacturers accelerated their focus on online sales channels and direct-to-consumer models. They also introduced attractive discounts and offers to clear unsold inventory. As outdoor parks and trails reopened, cycling tourism witnessed a rise in regions like Japan, South Korea and Australia boosting regional demand.
Going forward, the Asia Pacific cycling wear market is expected to rebound strongly over the next 2-3 years. Manufacturers will focus on newer fabrics, cuts and designs catering to evolving consumer preferences. Emphasis will be on faster inventory turnover, omnichannel strategies and collaboration with e-commerce platforms. The pandemic has also accelerated growth of indoor cycling and virtual classes fuelling demand for specific indoor cycling apparel. Rising health consciousness, affordable models and government initiatives to promote cycling infrastructure will drive long term growth prospects in the region.
Geographical Regions with highest value concentration in Asia Pacific Cycling Wear Market
The Asia Pacific cycling wear market in terms of value is highly concentrated in countries like Japan, China, Australia and South Korea. Japan dominates the region's cycling wear market with nearly 30% value share. Presence of major global brands, growing health awareness, cycling tourism and investments in cycling infrastructure have boosted Japan's market position. China closely follows Japan with a value share of around 25% on the back of large population, rapid urbanization and policy support for non-motorized transport.
Australia and South Korea are other high potential markets in the region. In Australia, cycling is a popular recreational activity and investments in cycling tracks are driving gear demand. While South Korea benefits from initiatives promoting cycling as sustainable urban mobility coupled with cycling leagues and races attracting participants across age groups. These countries cumulatively account for over 60% value share of the overall Asia Pacific cycling wear market, making them high priority markets for major brands.
Fastest growing region in Asia Pacific Cycling Wear Market
India is poised to be the fastest growing regional market for cycling wear in Asia Pacific over the forecast period. Currently accounting for single digit value share, India promises highest growth potential at a projected CAGR of over 35% during 2024 to 2031. Factors such as rising health awareness, growing cycling community especially in tier 1 & 2 cities, government push for eco-friendly mobility and investments in cycling infrastructure will boost gear demand.
Additionally, mass cycles initiatives supporting cycling as affordable commute option will expand consumer base. Evolving retail landscape with greater prominence of online platforms, introduction of affordable models and increasing local manufacturing will enhance accessibility and affordability of gears over coming years. The cycling industry is also collaborating with state governments in developing comprehensive cycling master plans supporting infrastructure development and promotional activities - further propelling future demand in the region. These developments makes India the most lucrative emerging market for cycling wear brands in Asia Pacific.
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About Author:
Money Singh is a seasoned content writer with over four years of experience in the market research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163)
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