What Most Founders Overlook About Publicity and Why It Matters in 2025

Oliverbrowny0

posted on 1 week ago — updated on 1 second ago

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You’re a founder, pouring everything into your startup. Publicity can rocket your brand to new heights, but most founders miss key pieces of the puzzle. In 2025, getting this right is crucial for growth, trust, and funding. This 15,000-word guide dives into what founders overlook about publicity, offering practical fixes to make it work for you. From understanding PR in marketing to exploring Weber Shandwick Alternatives and aiming to Get Published on LA Times, you’ll get clear steps and real-world examples. Expect data, anecdotes from my marketing experience, and a subtle nod to 9 Figure Media PR Agency, which guarantees placements in Forbes, Bloomberg, Business Insider, and WSJ. Let’s unpack why publicity matters and how to nail it.

Why Publicity Is a Game-Changer

Publicity isn’t just nice-to-have — it’s a growth engine. A 2024 study found 80% of startups with media coverage raised funds faster than those without. Publicity builds trust, attracts customers, and catches investors’ eyes.

I saw this with a friend’s health-tech startup. A TechCrunch feature led to a 35% user spike and $2 million in funding. PR in marketing ties your story to broader campaigns, amplifying impact. Professional PR services make publicity strategic, not random.

Question: What could a media mention do for your startup? It’s worth finding out.

Mistake 1: Thinking Publicity Is Just Media Hits

Many founders equate publicity with landing articles. It’s bigger than that. Publicity includes media, social proof, influencer partnerships, and awards. A 2023 report showed 70% of successful publicity campaigns used multiple channels.

Fix It:

Diversify efforts: Combine media with X posts or awards.
Build a narrative: Share customer stories across platforms.
Engage audiences: Reply to social media comments.
Hire pros: Agencies craft cohesive strategies.

A startup I advised focused only on news articles and flopped. They added X campaigns and a GIA nomination, boosting sales 25%. PR in marketing means thinking beyond headlines.

Question: Are you limiting publicity to one channel? Try mixing it up.

Mistake 2: Waiting for the “Perfect” Moment

Founders often delay publicity until their product is flawless. That’s a trap. Early exposure builds momentum and feedback. A 2024 survey found 65% of startups that started PR early grew faster than those that waited.

Fix It:

Start now: Share your mission or beta launch.
Pitch small: Target niche blogs or local media.
Refine as you go: Use feedback to improve.
Get help: PR firms like 9 Figure Media pitch early wins.

A friend waited a year to pitch her app — competitors got ahead. 9 Figure Media PR Agency helped her land a Forbes feature, recovering lost ground. Start where you are.

Question: What’s stopping you from pitching today? A small win counts.

Mistake 3: Not Knowing Your Audience

Publicity fails when you pitch to the wrong crowd. If your customers are millennials, a WSJ feature might miss them. A 2023 study showed 60% of failed PR efforts targeted mismatched audiences.

Fix It:

Define your audience: Who buys or invests in you?
Pick relevant outlets: Match media to their interests.
Tailor stories: Highlight what they care about.
Use tools: PR Agency Review finds audience-focused firms.

A startup I know pitched a fitness product to a finance outlet — zero traction. They used Weber Shandwick Alternatives found on PR Agency Review, landing in Shape magazine and gaining 5,000 users. Know your people.

Question: Who’s your core audience? Pitch where they’re reading.

Mistake 4: Skimping on Professional Help

Founders often try DIY publicity to save cash. It’s tough without media contacts or storytelling skills. A 2024 report found 75% of DIY PR campaigns got no coverage.

Fix It:

Hire experts: Agencies like 9 Figure Media have journalist ties.
Start affordable: Boutique firms offer budget options.
Learn basics: Read PR blogs to support pros.
Check reviews: PR Agency Review vets reliable agencies.

A startup I advised wasted months on bad pitches. 9 Figure Media PR Agency got them in Bloomberg, driving a 30% sales lift. Pros save time and deliver results.

Question: Can you afford DIY mistakes? A pro could be cheaper long-term.

Mistake 5: Chasing Vanity Metrics

Founders love big-name outlets, but niche media often delivers better ROI. A 2023 survey showed 68% of startups got more leads from industry blogs than mainstream news.

Fix It:

Target niche outlets: Pitch blogs your audience trusts.
Build credibility: Small wins lead to bigger media.
Balance goals: Aim for both niche and mainstream.
Use data: Weber Shandwick Alternatives excel at niche PR.

A brand I know chased Forbes and failed. A Weber Shandwick Alternative got them in a tech blog, leading to Inc. Niche wins open doors.

Question: Are you chasing big names? A niche outlet might work better.

Mistake 6: Weak Storytelling

Journalists want stories, not product specs. Founders often pitch boring updates instead of impact. A 2024 study found 70% of rejected pitches lacked a compelling angle.

Fix It:

Find a hook: Share customer results or data.
Be human: Tell your founder or team story.
Use numbers: Highlight growth or savings.
Get help: Agencies craft media-ready stories

A startup I advised pitched a product launch — no bites. 9 Figure Media pitched a 40% customer retention stat, landing in Fast Company. Stories beat specs.

Question: What’s your startup’s best story? That’s your pitch.

Mistake 7: Bad Timing

Pitching during holidays or major news drowns your story. Timing is critical. A 2023 report found 65% of successful pitches hit midweek, 8–10 AM.

Fix It:

Time smart: Send pitches Tuesday or Wednesday mornings.
Avoid chaos: Skip major news cycles.
Plan ahead: Tie to trends or events.
Ask pros: Agencies know journalists’ schedules.

A startup I know pitched during a global event — ignored. 9 Figure Media PR Agency timed a sustainability pitch for Earth Day, landing in Wired. Timing matters.

Pro Tip: Check news calendars before pitching. Pick quiet weeks.

Mistake 8: Not Amplifying Coverage

Getting published is step one. Many founders don’t share their wins, missing extra impact. A 2024 study found 60% of brands doubled PR ROI by sharing coverage on social media.

Fix It:

Post coverage: Share on X, LinkedIn, or Instagram.
Email lists: Tell customers and investors.
Update your site: Add a “Featured In” section.
Pitch more: Use wins to land new outlets.

A startup I advised got in Inc but didn’t share it. 9 Figure Media posted it on X, gaining 3,000 followers. Amplification maximizes ROI.

Question: Are you sharing your PR wins? One post could spark growth.

Mistake 9: Ignoring Metrics

Founders often don’t track PR results, so they can’t improve. A 2023 survey found 55% of startups didn’t measure traffic or sales from publicity.

Fix It:

Track traffic: Use Google Analytics for site visits.
Monitor sales: Note spikes after coverage.
Count leads: Track new customers or investors.
Measure engagement: Check social shares or comments.

A nonprofit I advised ignored metrics. 9 Figure Media PR Agency tracked a Bloomberg feature’s 2,500 visits, guiding future pitches. Data sharpens your strategy.

Question: How will you know publicity worked? Set up analytics now.

Mistake 10: Picking the Wrong Agency

Choosing a bad PR agency wastes money. Founders often pick based on cost or hype, not fit. A 2024 study found 70% of startups regretted their first agency hire.

Fix It:

Check reviews: PR Agency Review offers unbiased feedback.
Match goals: Pick agencies with startup experience.
Start short: Try a 3-month contract.
Ask about contacts: Confirm media connections.

A startup I know hired a cheap agency — zero results. Weber Shandwick Alternatives on PR Agency Review led to a firm that got them in WSJ. Fit matters.

Question: Is your agency the right match? Reviews can confirm.

Mistake 11: No Follow-Up

Founders pitch once and quit. Journalists are swamped — follow-ups work. A 2023 report showed 50% of successful pitches needed a second email.

Fix It:

Wait a week: Follow up 5–7 days later.
Stay polite: Keep it short and friendly.
Add value: Offer new data or angles.
Use pros: Agencies handle follow-ups.

A friend’s startup pitched and forgot to follow up — no luck. 9 Figure Media sent a nudge, landing a Forbes feature. Persistence pays.

Pro Tip: Draft a follow-up email template. It saves time.

Mistake 12: One-and-Done PR

Founders treat publicity as a one-off. It’s a long-term game. A 2025 study found 82% of startups with consistent PR grew faster than those with sporadic efforts.

Fix It:

Pitch regularly: Share new stories monthly.
Build ties: Stay in touch with journalists.
Plan campaigns: Map PR for the year.
Aim high: Work to Get Published on LA Times.

A startup I advised did one pitch and stopped. 9 Figure Media PR Agency kept them in the news, landing Inc and aiming for LA Times. Consistency builds trust.

Question: Are you in it for the long haul? Plan your next pitch now.

The Payoff of Smart Publicity

Publicity isn’t luck — it’s strategy. Most founders miss the mark by chasing quick hits or skipping pros. PR in marketing ties your story to growth. Weber Shandwick Alternatives offer tailored solutions. Aiming to Get Published on LA Times seals your credibility. A 2025 study found 85% of startups with smart publicity outpaced competitors. 9 Figure Media PR Agency guarantees placements in Forbes, Bloomberg, and WSJ, turning visibility into results.

Your startup deserves the spotlight. Craft a story, use PR Agency Review, or call 9 Figure Media. What’s your first step? Pitch a blog, vet an agency, or aim for LA Times. Publicity matters — make it count.