Water Purifier Market Share, Global Trends & Industry Outlook 2032
The global water purifier market was valued at USD 35.01 billion in 2024 and is expected to reach USD 62.88 billion by 2032, growing at a CAGR of 7.6%.

The Global Water Purifier Market has recently been analyzed and explored by Fortune Business Insights™ in their latest market research report. The team of dedicated analysts and researchers has gone to great lengths to provide a comprehensive overview of both current and future scenarios pertaining to the Water Purifier Market. As a result, this report is packed with valuable insights that will be highly advantageous for industry players looking to maintain a competitive edge.

The report also highlights limiting factors and regional industrial presence that may impact market growth trends beyond the forecast period of 2032. The market research aims to gain a complete understanding of the industry's potential and provide information that will help companies to make informed decisions. The Water Purifier Market Report is an impressive 100+ page document that includes a comprehensive table of contents, a list of figures, tables and graphs, as well as a comprehensive analysis.

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Forecast Growth Projected:

The global water purifier market size was valued at USD 35.01 billion in 2024. The market is projected to grow from USD 37.67 billion in 2025 to USD 62.88 billion by 2032, exhibiting a CAGR of 7.6% during the forecast period.

Segmentation Analysis:

By Product Type:
The market is divided into point-of-use (POU) and point-of-entry (POE) filters. POU filters dominated in 2024 due to their compact size and suitability for light applications. Within POU, countertop filters contributed the most revenue.

By Category:
Segments include RO, UV, gravity, and others. RO filters led the market in 2024, driven by their ability to remove 99% of contaminants and effectively treat hard water, though they may also reduce essential minerals.

By Application:
Divided into residential and light commercial, the residential segment held the largest share in 2024, supported by high water use in households for cooking, washing, and bathing, along with rising population and demand for clean water.

List of the Key Players in the Water Purifier Market:

  • A. O. Smith Corporation (U.S.)
  • Brita LP (U.S.)
  • Pentair PLC (U.S.)
  • Culligan International Company (U.S.)
  • Unilever PLC (U.K.)
  • Panasonic Corporation (Japan)
  • LG Electronics (South Korea)
  • Helen of Troy Limited (U.S.)
  • Best Water Technology Group (Austria)
  • Kent RO Systems Ltd. (India)
  • iSpring Water Systems LLC (U.S.)
  • The 3M Company (U.S.)
  • Honeywell International Inc. (Switzerland)
  • General Electric Company (U.S.)

Competitors Landscape:

The realm of Water Purifier Market is rife with cutthroat competition and fragmentation, a result of the considerable presence of both global conglomerates and domestic contenders. Industry insiders situated in diverse geographical regions are formulating and executing effective strategies to exploit unexplored opportunities and extend their business outreach. In this highly aggressive environment, prominent players are aggressively pursuing tactics to enhance their market share through various channels.

Key Industry Developments:

  • November 2022 – Culligan International merged with Waterlogic Group Holding to form ‘Culligan’, strengthening its position as a global leader in clean and sustainable drinking water solutions.

  • August 2022 – LG Electronics introduced the PuriCare Self-Service Tankless Water Purifier in Malaysia, featuring user-replaceable filters for greater convenience.

What are the New Additions in Water Purifier Market Report?

Comprehensive Market Analysis: The 2023 report provides a detailed industry overview, analyzing key market trends, growth drivers, challenges, and opportunities. It covers various sectors within the industry and offers insights into market size, market share, and market segmentation.

Company Profiles: The report includes additional in-depth information on key company players operating in the industry. It offers detailed profiles of these companies, highlighting their financial performance, product portfolios, strategic initiatives, partnerships, and competitive landscape analysis.

Customization and Analyst Support: The report offers customized services and analyst support upon request. This may include tailored research, specific data requirements, or personalized insights based on the client's needs and preferences.

Recent Market Developments: The report incorporates the latest market developments that have occurred since the previous edition. It includes recent mergers and acquisitions, product launches, collaborations, regulatory changes, and other significant events shaping the industry landscape.

Futuristic Growth Opportunities: The report identifies and presents future growth opportunities in the industry. It explores emerging technologies, market trends, consumer preferences, and regulatory factors that are expected to drive growth and innovation in the coming years.

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