United States Olive Oil Market Report 2024-2032 | Industry Size, Growth and Latest Insights

United States Olive Oil Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 11.31% (2024-2032)

The U.S. olive oil market is expanding rapidly, driven by increasing consumer awareness of health benefits and the growing focus on Mediterranean cuisine. This growth is fueled by advancements in production techniques and the rising demand for premium and specialty olive oils. According to the latest report by IMARC Group, the United States olive oil market size is projected to grow at a CAGR of 11.31% from 2024 to 2032.

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United States Olive Oil Industry Trends and Drivers:

Key Trends Shaping the United States Olive Oil Market

• Technological Advancements in Production and Packaging:

  • Producers are increasingly adopting innovative harvesting and extraction techniques to improve product quality and shelf life.
  • Eco-friendly packaging and transparent product labeling are becoming more prevalent, as consumers demand information on the origins and production processes of the olive oil they purchase.

• Rising Demand for Gourmet and Artisanal Olive Oils:

  • Consumers are seeking unique, high-quality olive oils that offer distinctive flavors and culinary experiences.
  • This trend has led to the rise of boutique olive oil producers who cater to niche markets by offering premium and region-specific products.

• Growth Supported by Health Awareness and Sustainability Trends:

  • The U.S. olive oil market is poised for continued growth due to increasing health awareness and evolving sustainability trends.
  • Consumers are shifting preferences toward healthy and natural food products, further driving demand for olive oil.

• Shifting Consumer Preferences and Health Benefits:

  • The market is primarily driven by changing consumer preferences and awareness of the health benefits associated with olive oil consumption.
  • Olive oil, particularly extra virgin olive oil, is considered a healthier alternative to traditional cooking oils, contributing to its popularity in U.S. households.

• Popularity of Mediterranean and Ketogenic Diets:

  • Increasing adoption of Mediterranean-inspired diets that heavily feature olive oil is boosting market demand.
  • Popular diets like the Mediterranean and ketogenic diets have led to higher demand for quality olive oil products.

• Expansion of Olive Oil Offerings by Retailers and Food Service Providers:

  • Retailers and food service providers are expanding their olive oil offerings, making the product more accessible across the country.
  • This expansion is meeting the growing demand for premium and specialty olive oil varieties.

• Increased Interest in Organic and Sustainably Produced Olive Oil:

  • Consumers are becoming more environmentally conscious, seeking products that are responsibly sourced and produced.
  • This has led to a rise in organic olive oil production, appealing to consumers who prioritize sustainability.

• Urbanization and Health-Conscious Consumers:

  • Demand is particularly evident in urban areas, where consumers are more health-conscious and willing to invest in premium food products.
  • The growing preference for healthy living and natural food options is driving market growth for olive oil.

These trends highlight the evolving dynamics of the United States olive oil market, driven by technological innovation, health awareness, and sustainability initiatives.

United States Olive Oil Market Forecast & Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Virgin Olive Oil
• Refined Olive Oil
• Extra Virgin Olive Oil
• Olive Pomace Oil
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Application Insights:

• Food and Beverage
• Pharmaceuticals
• Cosmetics
• Others

Regional Insights:

• Northeast
• Midwest
• South
• West

Competitive Landscape: The competitive landscape of the industry has also been examined along with the profiles of the key players.

• Cargill Incorporated
• Deoleo S.A.
• Gallo Worldwide
• Grupo Ybarra Alimentación S.L.
• Sovena

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

Ask analyst for your customized sample: https://www.imarcgroup.com/request?type=report&id=19092&flag=F

United States Olive Oil Market News:

• May 2024: Neolea, a modern Mediterranean product manufacturer, launched its extra virgin olive oil in sustainable aluminum can packaging in the United States. The cans include a reusable 'Fresh Cap' that is intended to preserve the olive oil's purity, freshness, and flavor.
• January 2024: Starbucks launched a line of Oleato beverages that combine extra virgin olive oil from the Partanna brand with Starbucks coffee in shops around the United States.
• May 2023: Deoleo, an olive oil company, launched new SKUs of the Bertolli and Carapelli extra virgin olive oil brands in the United States.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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