The History of Marketing: From 1.0 Basics to 6.0 Smart Tech
Marketing is a dynamic and ever-changing field that adapts to new technologies, people's lives, and societal changes. It is essential for businesses to understand and adapt to this dynamic. The history of marketing can be traced back to the product-centric era, where businesses focused on selling their products to as many people as possible. This period was marked by mass advertising, which was one-way and focused on broad frequency rather than engagement. Marketing 1.0 focused on product features, with salesmen highlighting technical aspects rather than how they would make life easier. This approach was a precursor to modern marketing, which focuses on delivering value rather than focusing on benefits. As marketing continues to evolve, it is crucial for businesses to stay ahead of the curve and adapt to the ever-changing landscape.
